MUMBAI: BBC Magazines will add another title to its pre-teen range on 25 September with the launch of Disney's Explorer, a publication containing facts, photographic spreads, unique features, fun experiments and competitions.

Disney Explorer will feature Disney characters such as Lilo and Stitch, with boys and girls aged 7-10 as the targeted readership. It joins pre-teen titles Disney's Comic and Disney Girl which were launched by BBC Magazines in April, and Disney's Big Time, which got transferred to BBC Magazines in January. Disney's Explorer is aimed at children with a passion for exploration and discovery, who love animals and are interested in nature and the environment, and who are fascinated by the weird and wonderful. The launch of the 36-page magazine will be supported by a range of in-store activity and sampling in 1,000 schools in the UK, says an official release.

BBC Magazines - a division of BBC Worldwide: the main commercial arm of the BBC claims to be the UK's biggest publisher of children's magazines. As well as its range of Disney titles BBC Magazines publishes pre-teen titles Girl Talk and Blue Peter. BBC Magazines also works with several rights holders in producing pre-school children's titles such as Bob the Builder (Hit Entertainment) and Teletubbies (Ragdoll). Disney Publishing Worldwide (DPW) claims to be the largest children's publisher in the world, with 275 children's magazines and 120 million children's books sold each year. DPW publishes books, magazines and continuity programmes in 55 languages in 74 countries, reaching more than 100 million readers each month.


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