Nakshatra's latest HTA TVC features a Rai of light

 MUMBAI: Jewelry designer Nakshatra will take its relationship with former Miss World and current Bollywood star Aishwarya Rai a step forward with the new Nakshatra TVC.

The best names in the industry have contributed to the making of the commercial, with costumes designed by Hemant Trivedi, choreography by Shiamak Davar, lyrics for the voice over by Gulzar and music comprising of specially composed Buddha Bar Mixes. Special effects and post production for the film have been done at Smoke and Mirrors, considered to be one of the best studios in London.

The TVC is based on the idea of the Cosmic Union. The design element consists of a floral pattern in which a circular cluster of diamonds encircles a solitary central diamond. The commercial has been conceptualised by HTA. According to a company release, Rai epitomises the qualities of the Nakshatra woman - mystical, ethereal and feminine. Aishwarya is seen as an excellent fit for the company's brand values which are simple yet classic, Indian yet contemporary. The ad aims at presenting a product which is wearable, yet unique, says the release.

The commercial begins with the image of a landscape somewhere in the cosmos, the sky clustered with a million stars awaiting a celestial event. The celestial being, Aishwarya Rai, floats down and starts performing a tribal dance through which she invokes the elements to unite. The stars and the elements come together give birth to the brightest circle of light - Nakshatra, an eternal circle of light that captures the essence of Indian tradition and then presents it in modern designs.

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