MUMBAI: Delhi's leading paper Hindustan Times is hoping to significantly increase business opportunities in the south and west.

According to Rohit Adya, who just has just been appointed as assistant V-P, heading HT's media marketing in the west and south: "Businesses which have a presence in the north or are looking for marketing opportunities or expansion in the north is what we are targeting." Adya gave the example of international apparel brand Crocodile whose India operations are headquartered in Coimbatore, Tamil Nadu. HT was coordinating with Crocodile to develop below the line marketing opportunities for the apparel major leveraging the newspaper's extensive network in the north, Adya says.

Adya is headquartered in Mumbai and and is responsible for pushing business in the states of Maharashtra, Gujarat and Goa in the west and Andhra Pradesh, Karnataka, Tamil Nadu and Kerala in the south.

Adya was earlier with Vijay TV as CEO for just under two years till Star India took a controlling stake in Vijay last year. An MBA from FMS, Delhi University, Adya started his career as a management trainee in Usha International Ltd. After 13 years with Usha, he joined the Times Group. He was 10 years with the Times Group in various capacities and at the time he left to join Vijay, he was publisher - Economic Times, Chennai, branch head & general manager & country head, Times Card.



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