CNBC India and Whirlpool paying tribute to the spirit of Indian womanhood

 MUMBAI: Business channel CNBC India is paying tribute to the spirit of Indian womanhood by airing a month long series on Indian Woman who have made a mark in history. The programme initiative Women on the Move kicked off on the channel yesterday when the country celebrated its 55th Independence Day.

The framework starts with market prioritisation and identifies media options for the selected market.

The series recognises the many facets of the modern Indian woman. It examines her in terms of careers and achievements. As per the latest World Bank Report, India has the largest number of working women in the world today. Women in India have gone from strength to strength in the past few decades entering traditionally male dominated spheres of activity, seizing control and scaling meteoric heights, says a company release.

T&C framework clusters markets based on Market attractiveness. Market attractiveness is estimated for a product category by considering social, cultural, economical and media factors.

Whirlpool, in association with ING Vysya and BPCL, are the sponsors of the show.

CNBC India will roll out a slew of specials on the theme with popular CNBC shows like Managing India, Young Turks, Storyboard, Trendmill and Your Stocks dedicated to Women on the Move.

Besides the dedicated on-air shows, special segments are being created in many of CNBC India's most popular shows to address the concerns that women face related to financial and investment decisions. These segments would be a part of big shows such as Bazaar, Classroom, Insurance Intelligence and Mutual Fund Investor, the release says.

CNBC will also roll out a slew of contests, including one at all Shoppers' Stop outlets, to further emphasise the theme.

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