MUMBAI: Toon channel Cartoon Network's strategy is fairly straightforward. Build up the brand among its core audience - kids - by getting involved in their daily live

 MUMBAI: Toon channel Cartoon Network's strategy is fairly straightforward. Build up the brand among its core audience - kids - by getting involved in their daily live

The channel claims to have organised India's biggest inter school festival, Activity 2002, to Mumbai on 9 and 10 August in suburban Bandra. Sponsored by Boomer and co-sponsored by Domino's pizzas and Parle, the multi-city school festival kicked off earlier in Hyderabad on 26 July. It aims to encourage extra-curricular activities that help in all-round development of students, says a channel release. The activity is in line with the channel's aim of encouraging learning among kids. Activity 2002 competitions such as quizzes, debates, sketching, cartooning and poetry recitation are designed to enhance imagination, creativity and inculcate on-the-spot-thinking amongst kids, says the release.



Cartoon Network says kids from over 95 Mumbai schools participated in the event. The cat and mouse duo of Tom and Jerry made a special appearance at the event to encourage fans. Adding more spice to the event was the interactive Cartoon Network stall, where kids relaxed by participating in toon games, wining exclusive prizes and playing on-line games from the channel's website, www.cartoonnetworkindia.com.



Activity 2002 will next visit Pune on 16 and 17 August; Bangalore on 23 and 24 August; Chandigarh on 30 and 31 August; Delhi on 6 and 7 September and finally Chennai on 13 and 14 September. The Activity 2002 event has been organised by independent organisation Digikore-Activity, the release says.

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories