Cartoon Network uses Rakshabandhan to promote 'Separated At The Mela' contest

MUMBAI: Cartoon Network is cashing in on the toony side of the festival of siblings, Rakshabandhan, with a unique on air stunt. 'Separated at the Mela' takes its cue from the popular Hindi movie formula, suggesting that several of the channel's toon stars are siblings separated in childhood at a mela (fair). The contest involves correctly guessing which pair of toons are the most probable siblings. The first 8000 kids to guess right will win exclusive Cartoon Network Branded rakhis.

To participate in the contest, kids need to watch the Network and catch the possible sibling pairs and send their choices to toon-headquarters either through post or by logging on to the website

Kids can also find out if they think like real toonheads by tuning in to the special Rakshabandhan Programming Marathon on 22 August. Popular Cartoon Network sibling duo, Dexter and Dee Dee, will host the programming marathon, according to a company release.

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