Television

CNBC gets into corporate tie-ups for unique promotions

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MUMBAI: The country's leading business channel CNBC India is reaching out to viewers. And not just through the tube.

The channel that brewed an ad contest in association with coffee chain Barista last month, is sending out stress pillows to clients, doctors and stressed executives as a promotional exercise for Good Life, a half hour weekly show that launches on Saturday.

The show that aims to meet the needs of the busy executive is to be presented in association with pharmaceutical company. Good Life will focus on contemporary health issues, and aims to be a practical guide to healthy living. Its various segments will discuss and provide easy health and fitness solutions relevant to the busy, high-stress lifestyle of the corporate executive - current health issues, expert opinion on health problems in focus and tips on exercise and diet. The show will be telecast at 9 pm Saturdays, 9.30 am Sundays and 8.30 pm Wednesdays.

The first of its kind co-promotional partnership between CNBC and Barista for a series of contests for the ad and marketing community between July and September has yielded a good response even from cities like Ahmedabad and Hyderabad apart from metros like Mumbai, Delhi, Bangalore and Chennai, say CNBC officials. The contest for the channel's advertising and marketing show, Storyboard invites creative wizards to showcase their talent in the Storyboard Brew - Crack the Brief' contest. A cup of Storyboard Brew at any Barista outlet gets an applicant a contest form, which has to be filled with a catchy headline for the visual given. Storyboard promotes the contest within the show and Barista will support the same through placement of promotional items and contest forms at all the outlets. While the channel was offering a grand prize of a Fiat Palio in July, the prize for August is a Europe trip for two, with the contest being made simpler this time.

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