'TrendsIndia-Winter 2002-03' unveiled at Lakme India Fashion Week

NEWDELHI: 'TrendsIndia - Winter 2002-03', probably the country's first formal Trend Forecast was unveiled at the ongoing Lakme India Fashion Week 2002. The initiative has been pioneered by the Fashion Design Council of India (FDCI) as part of its ongoing efforts to streamline and organise the Indian fashion industry.

Meant to serve as a reference for designers, textile manufacturers and other players in the fashion industry, the book gives a direction to the industry players in terms of fibres, fabrics, colours, trims, silhouettes and accessories. The forecast also talks about various themes and stories around which collections may be developed.

FDCI executive director Vinod Kaul terms TrendsIndia as a very important step towards organising the Indian fashion industry. "Trend Forecasting can be called as the central nervous system that would connect all elements of the industry to form a cohesive workable group. To take this forward we plan to form a trend council which would have a representation of all industry participants who would carry the work further," he says.

Paris headquartered Trend and Design Bureau's representative Anchal Jain opines that the FDCI initiative is particularly relevant as there is a state of fashion anarchy in India and the industry here does not follow any trends, leaving the consumer confused leading to less purchase, larger unsold stocks and ultimately lesser margins. The industry would now have the option of reading the evolving changes and translating them into organised supply for which there is demand, he says.

Speakers at the forum agreed that trends in India are no different from the rest of the world, as the target consumer is exposed to global influences but wants to keep his cultural and traditional values intact. The path forward for the industry therefore lies in picking global trends and merging them with the traditional Indian flavours to create trends that are global, contemporary and yet uniquely Indian.

In its third consecutive year, the Lakme India Fashion Week 2002 which commenced on 2 August will conclude tomorrow at the Taj Palace Convention Centre in New Delhi.


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