Star offers Goan holiday through 'Dil Chahta Hai'

MUMBAI: Star Plus and the picturesque coastal state of Goa are now in cahoots to milk the cash cow that is Dil Chahta Hai.

In a unique promotional effort, the channel that will telecast the Farhan Akhtar directed 2001 hit film on 17 August at prime time, has announced a contest with a tie up with the Travel and Tourism Association of Goa and Air Sahara.

The Dil Chahta Hai Goa contest to be telecast during the movie requires viewers to answer a simple question and send in answers, either online or by mail to win prizes that include free tickets to Goa.

The first prize consists of 25 couple packages to Goa, inclusive of free airfare and stay. The second prize is 25 couple packages for three nights and four days, excluding airfare, valid from 25 August to 30 September. 15 hotels in Goa have come together under the aegis of the TTAG to promote the state as a coastal resort for all seasons. A total of 100 promos, extolling the virtues of Goa as a tourist destination with a difference, will air on the channel in the prime and non prime time bands. The contest cashes in on the fact that several parts of DCH were shot in Goa, where the three friends spend an engaging holiday.

The hotels included in the package are Holiday Inn, Goa Renaissance, DonaSylvia, Sun Village, Dona Alcina, Cidade de Goa, Majorda, Leela Palace, Taj Exotica, Mandovi, Goa Marriot, Club Mahindra and Coconut Grove, says the channel. According to the TTAG, Goa will primarily be projected as the state of sun, sand and sea, with culture, monuments, adventure sports and wildlife being projected as the add-ons.


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