Discovery No 1 global media brand, says study

 MUMBAI: Discovery Channel has been ranked the number one global media brand among seven globally-distributed media brands in multi-channel households in a study that measured 36 globally distributed brands on a variety of consumer-rated attributes including familiarity, likeability and best-brand ranking.

2002 Roper Reports Worldwide has given Discovery top honours among eight globally distributed networks with 299 million consumers in multi-channel households reported having watched the network within the last week. Discovery Channel takes the number two spot behind ESPN in the category of average hours of television viewed per week in multi-channel households.

Roper Reports Worldwide also revealed that two out of three consumers consider the Discovery Channel an innovative brand that has unique and original ideas (among those who rate Discovery Channel as a best brand), ranking the network ahead of other global brands including CNN and ESPN.

The Harris Interactive Spring 2002 EquiTrend Study too has recently named the Discovery Channel the number one brand in Overall Quality in the US, says a company release. EquiTrend results also ranked the Discovery Channel the number one television Network Brand in Overall Quality in the US for the ninth consecutive year and the number one Media Brand in Overall Quality in the US for the sixth consecutive year.

RoperASW is a global marketing research and consulting firm, part of the NOP World group of companies, headquartered in Harrison, New York.

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