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indiantelevision.com's Media, Advertising & Marketing Watch


Cartoon Network’s Dexter promotion draws 35,000+ responses

(Posted on 29 April 2002 6:16 pm)

Concern over the memory lapse of popular toon Dexter saw Cartoon Network reportedly receive over 35,000 responses. The promotion, which ended on Saturday, lasted 26 days.

As mentioned earlier, the channel had invited entries from toon buffs suggesting three ways in which boy genius Dexter could regain his memory.

The channel also held promotions in Delhi, Bangalore and Mumbai to generate awareness about the campaign. The Mumbai event, which took place at Bandra and Worli, saw Dexter and sister Dee Dee interact with the kids.

The sponsors included Laughing Cow cheese and Frooti mango juice.

The channel has also announced that it will air ten new episodes of Dexter’s Laboratory in Toon Tamasha. They will air in Toon Tamasha on Saturdays at 9 am and Sundays at 5:30 pm

 

 

 

 

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