|
Cartoon
Network is pushing its latest brand promotion exercise involving
toon character "boy genius Dexter" through a series of roadshows.
Dexter and his sister Dee Dee will visit Mumbai this Saturday
and Sunday. The
toon duo have already had stopovers in Bangalore on 6-7 April
and New Delhi on 13-14 April.
On
Saturday, the channel will hold three shows at St Andrews
auditorium, in Western Mumbai's Bandra suburb. Mumbai toon
lovers can meet with Dexter and Dee Dee from 11-12 pm, 1-2
pm, 3-4 pm. Then on Sunday the popular toons visit the Crossroads
mll, at Haji Ali in south Mumbai between 12-1 pm, 2-3 pm,
5-6 pm and finally between 7-8 pm.
Besides
the direct contact meetings, there are contests where merchansides
relating to the character like masks, flyers and posters are
being given away. Cartoon Network prizes are also up for grabs.
The
channel has also tied up with fast food outlet McDonald’s.
Kids can also drop their entries there. Children can also
visit the nearest outlet and drop their entries there.
As mentioned in an earlier report, five kids win exclusive
Cartoon Network branded science laboratory equipment for their
schools. In addition, over 200 kids will be given special
Dexter branded digital watches.
Click here
for Archives
|
