MAM

Cartoon Network takes its Dexter promo to Mumbai

Cartoon Network is pushing its latest brand promotion exercise involving toon character "boy genius Dexter" through a series of roadshows. Dexter and his sister Dee Dee will visit Mumbai this Saturday and Sunday. The toon duo have already had stopovers in Bangalore on 6-7 April and New Delhi on 13-14 April.

On Saturday, the channel will hold three shows at St Andrews auditorium, in Western Mumbai's Bandra suburb. Mumbai toon lovers can meet with Dexter and Dee Dee from 11-12 pm, 1-2 pm, 3-4 pm. Then on Sunday the popular toons visit the Crossroads mll, at Haji Ali in south Mumbai between 12-1 pm, 2-3 pm, 5-6 pm and finally between 7-8 pm.

Besides the direct contact meetings, there are contests where merchansides relating to the character like masks, flyers and posters are being given away. Cartoon Network prizes are also up for grabs.

The channel has also tied up with fast food outlet McDonald?s. Kids can also drop their entries there. Children can also visit the nearest outlet and drop their entries there.

As mentioned in an earlier report, five kids win exclusive Cartoon Network branded science laboratory equipment for their schools. In addition, over 200 kids will be given special Dexter branded digital watches.

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