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Madison
Creative has bagged the account of Amtrex Hitachi Appliances,
which has launched a new range of airconditioners.
The
Amtrex range is being repositioned as 'My Lifetime PC' to
cater to Indian consumers who are getting more discerning,
while retaining a taste for reliability and durability, according
to Madiscon Creative executive director Prabha Prabhu.
Amtrex Hitachi, a Rs 3700 million JV between the Lalbhai group
and Hitachi has launched 14 new AC models under the Amtrex
range.
The
new line-up includes a full range of Window AC (with & without
Remote) and a whole new Split AC range- Sleek Indoor Unit
and a new look Floor - Ceiling Mounted Split AC, ranging from
1.0 to 4 TR. The Amtrex air-conditioners offer a host of features
and high quality standards like power saving, hi-efficiency,
intelligence, durability and convenience, according to an
official release.
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