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MTV
Citibank Card has been awarded the Gold award for best Youth
Program at the Mastercard Asia/Pacific annual meeting 2002.
The
co brand program, says MTV, was chosen for this award from
among credit card issuing banks in the Asia Pacific region.
The two have now teamed up to launch the first ever translucent
credit card in India. The scheme also gives an opportunity
for prospective card members to fly free to Malaysia or dine
with MTV veejays. Unlike traditional credit cards, which have
an opaque base, the plastic card is translucent and embodies
the values of clarity and transparency cherished by the today's
youth, says an official release.
 Citibank
and MTV have also teamed up to launch a pioneering contest
in association with the Malaysian Tourism Board called the
'Fly to Malaysia or Dine with MTV VJs Contest'. Prospectives,
applying for a MTV Citibank Card, between March and April
2002, stand a chance to win a free four day trip to Malaysia
or dine with VJs Nafisa Joseph and Nikhil Chinappa by participating
in a slogan contest besides winning a host of free gifts.
The
MTV Citibank Feature Partner program has over 250 popularly
frequented places offering exclusive round the year discounts.
Cardholders get preferential entry to MTV events and shows,
periodic discounts on various youth merchandise and the opportunity
to participate in a variety of contests and promotions.
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