MTV launches translucent credit card with Citibank

MTV Citibank Card has been awarded the Gold award for best Youth Program at the Mastercard Asia/Pacific annual meeting 2002.

The co brand program, says MTV, was chosen for this award from among credit card issuing banks in the Asia Pacific region. The two have now teamed up to launch the first ever translucent credit card in India. The scheme also gives an opportunity for prospective card members to fly free to Malaysia or dine with MTV veejays. Unlike traditional credit cards, which have an opaque base, the plastic card is translucent and embodies the values of clarity and transparency cherished by the today's youth, says an official release.

Citibank and MTV have also teamed up to launch a pioneering contest in association with the Malaysian Tourism Board called the 'Fly to Malaysia or Dine with MTV VJs Contest'. Prospectives, applying for a MTV Citibank Card, between March and April 2002, stand a chance to win a free four day trip to Malaysia or dine with VJs Nafisa Joseph and Nikhil Chinappa by participating in a slogan contest besides winning a host of free gifts.

The MTV Citibank Feature Partner program has over 250 popularly frequented places offering exclusive round the year discounts. Cardholders get preferential entry to MTV events and shows, periodic discounts on various youth merchandise and the opportunity to participate in a variety of contests and promotions.

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