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Toons
are all set to adopt the chocolate milk flavour. Cartoon Network
and Cadbury India have announced a one-year promotional licence
agreement. Bournvita positions itself as a healthy and nutritious
drink for kids.
The
first promotion is the Toon Mug offer. A 500 gram Bournvita
pack comes with a mug featuring some of the best loved Cartoon
Network characters, says an official press release.
Toon
buffs get a choice of over six toon mugs including The
Powerpuff Girls, The Flintstones, Scooby-Doo,
Johnny Bravo, Dexter and Tom & Jerry.
The Bournvita promotion is being supported by television commercials
and in-store advertising.
The
Cartoon Network Off-Channel Commerce Group develops the licensing
and merchandising, publishing, theme park, special events,
retail and e-commerce businesses for Cartoon Network. This
includes all off-channel marketing strategies for the Cartoon
Network brand including the Cartoon Network originals or Cartoon
Cartoons, to popularise and leverage their appeal beyond television.
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