MAM

Lodestar takes home the most at Emvies 2002

FCB Ulka's media buying outfit Lodestar grabbed most of the awards in the four categories for media innovation and achievement given away at the Emvies 2002 last night.

The Advertising Club, Mumbai's second annual awards for the least glamorous perceived function of the ad industry, wound up on a pleasant summer evening at south Mumbai's Taj Hotel Monday night. Nominee agencies, club members and assorted celebrities turned up in strength to celebrate the media's role in the overall success of an ad campaign.

Twenty-three judges from the advertising, media and marketing fraternity sifted through 81 entries before hand picking awards for the four categories that made up the Emvies. That messrs Sam Balsara, Sandeep Goyal, Meenakshi Madhvani, Shailesh Gupta, Mohini Bhullar et al were choosy about the awards was obvious - the gold was denied in one category; nominees in some had to be content with joint silver.

Lodestar bagged the silver for the best media strategy, media research and innovation in net advertising, while netting the gold for outdoor innovation. Not surprisingly, the outfit walked away with the award for best media agency of the year. The lifetime achievement of the year award was given to Suren Chawla, the doyen of the media industry, who is best known for his research on urban and rural market ratings. A Delhi School of Economics alumnus, Chawla received the award from D K Bose, who recalled Chawla's contribution in inducting professionalism into the industry.



The awards :-

Category
Nominees
Gold
Silver
Best Media Strategy
WPP (Sunsilk)
-
Lodestar (Whirlpool)
 
Lodestar (Indica V2)
-
Lodestar (Indica V2)
 
Lodestar (Whirlpool)
-
-
       
Media Research
WPP (Courting Change)
Lodestar (Media Graphics)
Lodestar (Impress)
 
Lodestar (Impress)
-
Madison (Programme Predictor)
 
Madison (Programme predictor)
-
-
 
Lodestar (media graphics)
-
-
       
Best media innovation (TV)
Media Edge (Colgate)
Madison (Maruti Versa)
WPP (Pepsodent)
 
Madison (Versa)
-
Media Edge (Colgate)
 
WPP (Pepsodent)
-
-
       
Best Media innovation (Net)
WPP (Close Up Whitening, Axe)
WPP (Close Up Whitening)
Lodestar (Indica)
 
Lodestar (Indica)
-
-
       
Best Media innovation
WPP (Lakme)
WPP (Lakme)
Universal McCann
 
Universal McCann
-
-
 
(Van Heusen)
-
-
       
Best Media innovation
WPP (Spice Telecom)
WPP
-
       
Best outdoor innovation
Lodestar (Nerolac)
-
-
 
Ogilvy Outreach (Castrol)
Lodestar (Nerolac)
Ogilvy (Castrol)
       
Best Media Marketer Of the year
Dainik Bhaskar MTV
-
-
 
Chitralekha
Chitralekha
-
       
Media Agency of The year
-
Lodestar Media

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