Mumbai: Football player Cristiano Ronaldo’s Innerwear brand – CR7 - is set to launch in India.
CR7 offers luxury, fashion and basic innerwear ranges for men and boys. Designed in collaboration with New York-based designer Richard Chai who was voted as menswear designer of 2010 by the Council of Fashion Designers of America.
Commenting on the decision to enter India looking at the potential of this market, Michael Brandspoke director Michael Pike said, "The Cristiano Ronaldo CR7 offers a fabulous opportunity for the India market. It‘s an example of a global megastar wishing to engage the sports crazy nation, and its brand savvy consumers. Football is growing in popularity in India especially amongst the youth. CR7 is all set to create a niche for itself in the market for innerwear.”
Speaking on CR7 brand, Cristiano Ronaldo said, “The companies that I choose to work with need to be fashion oriented and of the highest quality to be able to deliver a superior product to my fans. In JBS, I have found a collaborator who produces products of the highest quality, and have a strong heritage of great design.”