MUMBAI: After only an eight-month stint, the Rediffusion Y&R vice chairman and CCO Sam Ahmed has decided to go back to film making.
He will leave the agency in December this year.
Ahmed was brought on board early January this year from Y&R Dubia where he had worked for 14 years on brands such as Ford, P&G, Nestle, Pepsi, Colgate-Palmolive, Citibank, Skoda, Land Rover, Jaguar, Sony Ericsson, HTC, Apple and World Gold Council.
Rediffusion Y&R made noise recently for its catchy campaign for Tata Nano, which repositioned the product as an ‘awesome’ youth brand.
Ahmed has also won over 200 international awards, which include Epica, Clio, Cannes Lions and New York Festival.