MUMBAI: Dabur India has announced its entry into the male grooming market with the launch of OxyLife Men Crème Bleach and a specialised male professional facial bleach targeting the men’s beauty salon & parlour market.
“Men are increasingly becoming the drivers of growth for the Indian cosmetic market. Thanks to the rising influence of media and growing Western exposure, men are becoming more and more beauty conscious. They also believe that not just social acceptance but also career success is linked to how a person presents himself to the external world. As a result of this changing lifestyle, the male grooming market continues to grow at strong double digits,” said Dabur India marketing head-beauty care Sanjay Singal.
The new launch aims to redefine how men view the functionality of products in the male grooming market.
“The needs of a male skin are completely different from that of a woman. This product has been developed keeping the male skin in mind and hence provides the instant fairness, which a regular fairness creams does not provide,” Singal added.
The company also announced its foray into the professional male grooming market with the launch a salon/parlour pack of OxyLife Men Crème Bleach. “Men are also turning out to big spenders in beauty salons & spas, not just in urban India but also in the hinterland. So with the special parlour pack, we will be among the first beauty companies to launch a specialized professional male grooming product,” said Singal.