MUMBAI: Dulux, from the house of Akzo Nobel, has unveiled its latest Dulux Velvet Touch collection – ‘Fashion trends for walls’ via a brand campaign that celebrates the stylized expression of elegance.
At the launch of the Dulux Velvet Touch integrated marketing campaign, Akzo Nobel director – sales & marketing, decorative paints India Rajiv Rajgopal, said, “Over the past three decades, Dulux Velvet Touch has emerged as India’s leading premium emulsion brand and has created a distinct positioning for itself in home décor. ‘Fashion trends for walls’ is more than just a brand positioning - it embodies a mindset that is true to today’s dynamic consumers who look at homes as stylised expressions of elegance and living, enabling them to express their individualistic, creative instincts. The newly unveiled collection by Dulux Velvet Touch is designed to make homes look trendy.”
The new TVC, featuring Farhan Akhtar celebrates the coming together of high-end fashion and home décor. Creative conception and execution of the new TVC campaign was led by Agnello Dias and his team at Dentsu-Taproot .
According to Farhan Akhtar one of the key reasons why he identifies with Dulux Velvet Touch and is delighted to be associated with the leading premium emulsion brand. The new collection with its versatile hues and textures has energised him to stylize his home.
The signature wall décor collection ‘Celebrations’, designed by Manish Malhotra. Dulux Velvet Touch ‘Celebrations’ is a designer ensemble for walls, a celebration of lively festive colours, embroidery work and Indian textiles inspired from Manish’s successful works in fashion and the Indian cinema.
The current Dulux Velvet Touch campaign will be largely led by television. It will be further supported by outdoor and BTL (below-the-line) activities in certain regions, and also via digital media - Facebook, Twitter, and YouTube.