MUMBAI: LinOpinion - the PR division of Lowe Lintas & Partners India and GolinHarris have jointly announced their coming together under a joint venture (JV) agreement, intended to bring clients into India’s new integrated communications services with a focus on providing the deepest insights, the boldest ideas and the broadest engagement across both traditional and digital channels. Under the agreement each partner has an equal stake and the entity will now be known as LinOpinion-GolinHarris.
Lowe Lintas & Partners CEO Joseph George said “LinOpinion, with its large portfolio of blue-chip clients, is one of the fastest growing business units within Lowe Lintas & Partners India. And GolinHarris, a company that has revolutionised the way PR agencies work world over. While I am very excited with our mutual obsession with building brands, I am also convinced that their inputs, influence and involvement will not just help us scale up our operations in India, but also transform our PR offering to be more differentiated and better placed to respond to the ever evolving media environment and engagement dynamics."
"We have enormous respect and admiration for LinOpinion and the Lowe Lintas & Partners Group. Their current client portfolio and professional staff are best-in-class. This partnership will formalise our long association with them and will take things to the next level,” said GolinHarris CEO Fred Cook.
“The timing could not be better as PR is evolving and so is the communications market in India. I believe there is great potential hereand I look forward to helping expand the range of services we will offer our clients in India through our award-winning technology, training and talent.” added GolinHarris president Jonathan Hughes.
“LinOpinion has had an excellent run so far. But the market is evolving and clients are ready for something new. We have restructured our service model and have made significant investments to strengthen the team with vertical heads. We are very excited to partner with GolinHarris. The LinOpinion-Golin Harris JV will offer our existing clients and new prospects a differentiated service, with a greater focus on quality and measurable results. We intend to scale this business significantly in the next few years.” said Lowe Lintas & Partners executive director Ameer Ismail.