MUMBAI: The inaugural edition of the Asian Brand and Leadership Summit saw Wizcraft International Entertainment win the award for Asia’s most promising brand. Known in Indian and international circles as a pioneer in the field of events and experiential marketing in India, Wizcraft has been doing well over the years.
Asia’s Most Promising Brands and Leaders 2012-2013 flagged off The Asian Brand and Leadership Summit 2013 in Dubai. Held over two days, 26 -27 August 2013, the event is an initiative by World Consulting and Research Corporation (WCRC) and ibrands 360 research.
Speaking on the win, Wizcraft International Entertainment director Sabbas Joseph said, “This is a moment of great pride for Wizcraft, we have always strived to make a difference in the events and experiential marketing sector. We have come a long way in the past 25 years and we hope to continue creating bigger, historic and memorable brand events and properties.”
Wizcraft has been in the forefront of some of the largest events and entertainment spectaculars including the 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the National Games Opening and Closing ceremonies, the Handover ceremony of the Commonwealth Games in Melbourne, the Opening and Closing ceremonies for the Commonwealth Games in New Delhi and the ICC World Cup Opening and Closing ceremonies.
“This award speaks of the hard-work and determination we have shown as a company over the years. We sincerely thank WCRC and our Wizcraft Team.” added Wizcraft International Entertainment director Viraf Sarkari.
In its 25 years, Wizcraft has ventured and created many brands and International Property Rights in the film and music industry, including the International Indian Film Academy Awards and Weekend. In 2010, the GiMA (Global Indian Music Academy) Awards were initiated as a platform to honour and applaud talent in Indian music, celebrating multiple genres across film and non-film music in the country.
On winning the award Wizcraft International Entertainment director Andre Timmins said, “At Wizcraft we deliver true brand experiences to clients time and again and the Asia’s Most Promising Brand Awards is a true testament of our strategic approach. Our strength are the people behind the magic, our greatest resource.”
Wizcraft’s brand activation prowess is seen across the work done for brands such as Coca Cola, Microsoft, Nokia, IBM, Pepsi, Tata, Renault, Chevrolet, Dell, Cisco, Audi, Porsche, Jaguar Land Rover, Hindustan Unilever, P&G, Star Television Network and Sony Entertainment Television, among others.
With the theme ‘Rise of Asia’, a total of 200 brands were featured across 50 industry categories to form the Most Promising Brands of Asia, which brings to the fore companies that have shown tremendous growth in the past few years. The two day Summit felicitated brands and their leaders. 200 Most Promising Brands in Asia, Legends of Asia, Awards for the Most Promising Leaders in Asia, Special Awards in Marketing & Business were awarded for their innovation and contribution to Asia. The focus was on Brands (with revenues less than $10 billion) that are successfully taking on and beating their competitors in their respective fields through their steady growth and presence. For the first time ever, it also brought out Leaders who have led the way to make their companies ‘The Most Promising Brands’.
Speaking about the Asian brand and leadership summit World Consulting and Research Corporation editor and MD Abhimanyu Ghosh said, “This is a massive project with extensive research that has identified brands and leaders that are set to be the super-powers of tomorrow. They have been featured for the first time a singular platform aptly titled Asia’s Most Promising. With Wizcraft being the giant that it is in the activation sector, they could be ignored.”
Asia’s Most Promising is supported by Heaven on Earth Developers, Gitanjali, LR Active, WizSpk PR | Communication as the communication partner, Bright Outdoor, 360 Arc, Lama Tours, NDTV Profit, The Daily Star, Crystal Arc and Sri Hanumant Gram.