MUMBAI: Havas Media India which has added a slew of wins to the kitty in 2013 has strengthened its ‘digital’ segment with two key senior appointments.
In tune with the group’s integrated structure, Havas Media India’s full services digital portfolio includes digital media planning and buying, display advertising, digital direct response, search engine marketing, SEO, pay-per-click, social media, as well as ‘Mobext’ for mobile solutions and performance marketing using data and analytics.
Havas Media Group, India & South Asia CEO Anita Nayyar
Media India MD digital Anurag Bhatnagar
To establish itself further in India, the company has appointed Sumit Kumar as General Manager; while S.V. Sunilkumar has joined as Business Head Digital-Mumbai, whose key responsibility will be to service the existing digital clientele in Mumbai as well as new business development.
Speaking on the appointments, Havas Media Group, India
& South Asia CEO Anita Nayyar said, “Digital
is a focal point for us and these appointments will
further consolidate our attempt to offer the latest
digital services to our clients. Both Sumit and Sunil
are talented and committed digital players - we are
glad to have them on board.”
“Sunil and Sumit are mandated to entrenching
and expanding the Havas Digital footprint in Mumbai
and India”, added Havas Media India MD-Digital
“Mobext not only provides mobile solutions to
engage the customer but can also help brands make their
sales force more effective with our enterprise solutions
- a unique proposition in itself. The profile is a huge
challenge and opportunity to create unique experiences
and expand the Mobext offering in India”, explained
Sumit Kumar, General Manager, Mobext India
Media business head digital Mumbai Sunil Kumar
India GM Sumit Kumar
Business Head Digital-Mumbai S.V. Sunilkumar commented, “As a digital enthusiast, it is always exciting to work with an agency whose mantra is ‘Digital at its core’. Havas Media has been on an aggressive growth path and again it is good to be where the action is. I look forward to creating some of this action”.
Sumit Kumar, with over eight years of leadership experience in business development, strategic partnerships, product management and corporate sales, was earlier leading the performance and app advertising business for InMobi India. Clients worked with include – Tata DOCOMO, Vodafone, Sony Entertainment, Disney, OLX, Viacom 18, Tencent, AOL, Cleartip , Hungama, Nazara, Opera and Times Group.
Sunilkumar with 18 years of media experience was working with Infosys as a Principal Consultant and a part of the core product development team at BrandEdge (the global cloud based digital marketing platform). Also, as digital media head at DDB Mudra, he has serviced clients including LIC, Star TV, McDonalds, IDBI Bank, India First Life Insurance, etc.