MUMBAI: Titan Raga stands for grace, femininity and sensuality and these values make their way into its exquisite timepieces and reflect in its communication.
Paying tribute to the charming, alluring woman, Raga unveils its latest collection – Raga Pearls with a campaign conceptualised by Ogilvy Bengaluru.
The latest campaign pays homage to a woman who soaks in life, lives every moment to its fullest and lets the magic and romance of the world etch her path. In this depiction, the Raga woman takes a journey that unexpectedly opens doors to self-discovery and the joy of surrendering to the moment.
On the campaign, Ogilvy South executive creative director Joono Simon said, “Everyone dreams of a chance encounter with an attractive, nameless stranger on a journey. The creative potential of this alluring fantasy has been explored brilliantly by movies and literature many a time. In the new commercial for Raga, we are trying to explore this accidental rendezvous between two absolute strangers. It celebrates the sensuous and spontaneous spirit of a woman and her Raga.”
The film opens to the Raga woman, Katrina Kaif, on a journey aboard a luxury train directed by Shashanka Chaturvedi of Goodmorning Films, the chemistry and beauty of the film is accentuated with brilliant camera work by Tetsuo Nagata, who also worked on the Oscar winning La Vie En Rose.