MUMBAI: Mindscapes One Ideas has roped in DEFI group and have signed an exclusive agency JV agreement with equal share holding pattern and launching DEFI groups’ services in India as DEFI-Mindscapes.
The statement issued said, “We would like to change the OOH skyline of India and bring in the international standards spectacular OOH signs in India and encourage more of corporate brand building than just product campaign , we will also be adding glitz to the product campaign through OOH with international communication and visual technologies. We will launching our first project in Mumbai and then slowly move to the other cities of India.”
DEFI also pioneered in city architectural planning for OOH standardisation which helps the local municipal corporation to increase its advertising revenue without making the city look clutter and ugly and maintain the esthetic value.
The company will be working hand on hand with all existing OOH media owners of each city along with the city planners and city councils and try to bring the city skyline to the international standards.
“We also have the most advanced and the biggest corporate signage factory of our own under our sister concern DBS in Beijing and will initially produce all our signs over there and import it for installation but within an year we plan to open our 2nd state of the art factory in India which will mainly cater to our clients in India, Russia, Sri Lanka, Middle East, part of east Europe and African continent,” the statement continued.