MAM

DDB Mudra releases Youth Report 2013

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/10/24/Youth%20Report.jpg?itok=--P18U3O

MUMBAI: DDB Mudra Group has released its maiden Youth Report themed on "Beauty Money Sex Love Faith Substance", the six entities which most acutely influence the choices and aspirations of urban young Indians.

"Our role has been to merely curate the content so as to ensure the insights are raw and relevant. We have further ensured the focus is on the core thought process that goes behind brand decisions which is more sustained so that the data can be of use to marketers while developing their communication" explains DDB Mudra Group chief operating officer Pratap Bose.

The report, unlike any other, has been collated by a panel of 40 college students, who themselves are a part of the TG, across five major cities including Mumbai, New Delhi, Bangalore, Chennai and Kolkata.

"This report also features our six mindset archetypes, a proprietary tool we use to cut through conventional SECs to better understand youth buying behavior given the diversity and continuous evolution of this TG,” adds the agency’s chief youth marketer Samyak Chakrabarty.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/shortstv.jpg?itok=st-nn0XC
ShortsTV Brings the ‘2019 Oscar® Nominated Short Films’ to Indian Cinemas

ShortsTV, the world’s only TV channel dedicated to short movies (available in India on Tata Sky), is bringing the ‘2019 Oscar® Nominated Short Films’ to Indian cinemas.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/edel.jpg?itok=kdDAkA8V
Edelweiss Tokio Life flags off TVCs directed by Shoojit Sircar

Edelweiss Tokio Life Insurance today announced the launch of its two TV commercials, directed by the well-known Indian film director Shoojit Sircar and produced by his production house Rising Sun Films.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/kalyan.jpg?itok=uSDHw9hl
Kalyan Jewellers CMD honoured at 44th IAA World Congress

Kalyan Jewellers founder chairman and managing director TS Kalyanaraman has been honoured with a special award at the 44th IAA World Congress being held in Kochi.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/wqual.jpg?itok=_-P40OR5
Procter & Gamble Announces Newest Commitment to Gender Equality Across the Indian Subcontinent, Middle East and Africa region

Procter & Gamble (P&G) announced a new commitment around a number of initiatives that will promote gender equality across the Indian Subcontinent, Middle East and Africa (IMEA) region.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/watconsult.jpg?itok=LLSF-jll
WATConsult ranked in Global MMA SMARTIES Business Impact Index 2018

WATConsult the digital and social media agency from Dentsu Aegis Network, has been ranked among the top 10 digital agencies, globally for 2018, in the MMA SMARTIES Business Impact Index.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/tata.jpg?itok=so8ymj3N
Tata Tea Chakra Gold takes Jaago Re (Meluku) campaign to Andhra Pradesh women

For the first time, a Jaago Re (Meluku) campaign developed specifically for the women of Andhra Pradesh has been launched by Tata Tea’s premium brand in the region, Chakra Gold.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/lokmat_0.jpg?itok=H0XhvUoa
The iconic Dome@NSCI hosts the prestigious Lokmat Maharashtrian of the Year award

Dome@NSCI, India’s premier entertainment and leisure destination, hosted the ‘Lokmat Maharashtrian of the Year’ award yesterday, February 20, 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/acc.jpg?itok=eZL7q7AE
82.5 Creates, ACC launch ‘Karein Kuch Kamaal’ campaign

ACC, the cement brand from Lafarge Holcim group, has launched its new communication campaign ‘Karein Kuch Kamaal’. Created by 82.5 Communications.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/td.jpg?itok=NcubPCzI
Cornitos to promulgate their Total dhamaal offer campaign with a rousing extra 25% offer

he forerunning brand of Greendot Health foods Pvt Ltd, Cornitos, is collaborating with the movie Total Dhamaal

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories