MUMBAI: L&K India has won the creative duties for Mahindra
Holidays & Resorts India's flagship brand - Club Mahindra with
The agency will be looking after brand marketing and resort marketing.
Mumbai office of the agency will handle the account.
to the sources, the business size will be more than Rs 40 crore.
incumbent agency on the account was Interface Communications. It
was a multi-agency pitch. The agency pitch took place two months
Speaking on the appointment Mahindra Holidays chief marketing officer
Indranil Chakraborty said, "A true creative partner for us
would be the one that can level up to the unique challenges our
business faces and we finally decided on Law and Kenneth."
Law and Kenneth Communications (India) CEO and managing partner
Anil S Nair says, "It's an honour to be the chosen one for
Club Mahindra, to partner them in their next phase of growth. The
Club Mahindra team has some exciting plans ahead and we are eagerly
looking forward to doing some great work on the brand."