MUMBAI: Sports entertainment company WWE today announced that it
will launch a series of new consumer products throughout the country
this year to better serve the fan base.
will roll out a new 'Back to School' franchise beginning this month
with licensees 'My Baby Excel', 'Only Kidz' and 'Simba'. The product
line will feature bags, water bottles, stationery and lunch boxes.
In addition, seven home video titles distributed by Excel Productions
will hit retail this month featuring WWE Superstars - The Rock,
Stone Cold Steve Austin and John Cena.
new product offerings add to the existing portfolio that includes
WWE Power Slammers, launched with Mattel last month and the Slam
Attax series of trading cards brought to market through WWE's partnership
senior VP global consumer products Howard Brathwaite said, "WWE
has increased our investment in India, adding resources to our consumer
products team and strengthening our strategic partnership with local
agent, Dream Theatre. We are poised to provide fans in India with
an immersive brand experience for many years to come."
programming can be seen in the country on Ten Sports. Additionally,
the Indian market now represents 10 per cent of total fan 'likes'
on the WWE global Facebook page, making it second behind only the