MUMBAI: UK communications and entertainment company Virgin Media
has been unveiled as the newest partner of the Glasgow 2014 Commonwealth
company will also further support the Games as presenting partner
of Athletics, which will be most evident during competition.
Games will take place in Glasgow from 23 July to 3 August 2014 and
will feature 6,500 athletes and officials from across the Commonwealth.
They will compete in the largest sporting and cultural event to
happen in Scotland in a generation.
one million people are expected to attend 11 days of world class
competition, with up to 15,000 volunteers showcasing the best the
city has to offer.
Media CMO Jeff Dodds said, "Glasgow 2014 will bring together
the greatest athletes from across the Commonwealth for one of the
biggest sporting events ever to take place in Scotland.
our Home Nation heroes and international superstars, we're getting
behind Glasgow and can't wait to build on an amazing track record
2014 chairman Lord Smith of Kelvin said, "We are delighted
to welcome Virgin Media into the Glasgow 2014 sponsor family and
we are hugely excited to be working with such a fantastic partner.
Virgin Media is a highly regarded company and has such a strong
presence here in Scotland.
look forward to collaborating with Virgin Media, its customers and
staff in developing some exciting engagement and activation opportunities
over the coming months, which will really bring the partnership
Games minister Shona Robison said, "As one of the UK's biggest
communications and entertainment companies, Virgin Media's sponsorship
of Glasgow 2014 is welcome and will help make next year's Games
Games Scotland chairman Michael Cavanagh said, "We are delighted
that Virgin Media has come on board to support Glasgow 2014 and
Team Scotland. Our track and field athletes are showing great early
season form as they strive for selection and I know just how much
they are looking forward to competing at Hampden which is such an
iconic venue for Scots. The athletics competition will be world
class and it is fantastic that Virgin Media are going to be the
an official partner and presenting partner of athletics for the
Glasgow 2014 Commonwealth Games, Virgin Media will help promote
the Games in the company's marketing and communications and will
have a strong Games time brand presence.