MUMBAI: UK communications and entertainment company Virgin Media has been unveiled as the newest partner of the Glasgow 2014 Commonwealth Games.
The company will also further support the Games as presenting partner of Athletics, which will be most evident during competition.
The Games will take place in Glasgow from 23 July to 3 August 2014 and will feature 6,500 athletes and officials from across the Commonwealth. They will compete in the largest sporting and cultural event to happen in Scotland in a generation.
Over one million people are expected to attend 11 days of world class competition, with up to 15,000 volunteers showcasing the best the city has to offer.
Virgin Media CMO Jeff Dodds said, "Glasgow 2014 will bring together the greatest athletes from across the Commonwealth for one of the biggest sporting events ever to take place in Scotland.
"With our Home Nation heroes and international superstars, we‘re getting behind Glasgow and can‘t wait to build on an amazing track record of success."
Glasgow 2014 chairman Lord Smith of Kelvin said, "We are delighted to welcome Virgin Media into the Glasgow 2014 sponsor family and we are hugely excited to be working with such a fantastic partner. Virgin Media is a highly regarded company and has such a strong presence here in Scotland.
"We look forward to collaborating with Virgin Media, its customers and staff in developing some exciting engagement and activation opportunities over the coming months, which will really bring the partnership to life."
Commonwealth Games minister Shona Robison said, "As one of the UK‘s biggest communications and entertainment companies, Virgin Media‘s sponsorship of Glasgow 2014 is welcome and will help make next year‘s Games world class."
Commonwealth Games Scotland chairman Michael Cavanagh said, "We are delighted that Virgin Media has come on board to support Glasgow 2014 and Team Scotland. Our track and field athletes are showing great early season form as they strive for selection and I know just how much they are looking forward to competing at Hampden which is such an iconic venue for Scots. The athletics competition will be world class and it is fantastic that Virgin Media are going to be the presenting partner."
As an official partner and presenting partner of athletics for the Glasgow 2014 Commonwealth Games, Virgin Media will help promote the Games in the company‘s marketing and communications and will have a strong Games time brand presence.