MUMBAI: After winning the title sponsorship for the biggest annual
sporting event in the subcontinent, PepsiCo India has associated
with eight out of nine IPL teams excluding Mumbai Indians as the
Exclusive Pouring Partner.
year Delhi Daredevils, Chennai Super Kings, Rajasthan Royals, Royal
Challengers Bangalore, Pune Warriors India, The Sunrisers Hyderabad,
Kings XI Punjab and reigning champions Kolkata Knight Riders will
say Oh Yes Abhi! to Pepsi and other brands in the PepsiCo
company will have exclusive pouring rights at partner teams
home matches along with the title of the official beverage for the
eight teams. The association will extend to PepsiCos robust
food and beverage portfolio including Pepsi, Mountain Dew, 7UP,
Mango Slice, Mirinda, Aquafina, Tropicana, Lays, Kurkure,
Aliva and Quaker Oats.
team partnerships, along with the title sponsorship and the robust
on-air, on-line and on-ground plans will ensure maximum visibility
and engagement for PepsiCos brands.
activations with Delhi Daredevils will be led by both Pepsi and
Mountain Dew; Kolkata Knight Riders and Pune Warriors will be led
by Pepsi; Rajasthan Royals and Kings XI Punjab by Mountain Dew;
Chennai Super Kings, The Sunrisers Hyderabad and Royal Challengers
Bangalore by 7UP. Additionally, these associations also bring with
it exclusive pouring rights, joint marketing association opportunities
along with other benefits for both food and beverage brands.
India Region CEO, Beverages Gautham Mukkavilli said, At PepsiCo,
we believe that winning the title sponsorship of Pepsi-IPL was just
the beginning and we are committed to back it with smart, strategic
and high-decibel marketing and activation plans that will help us
maximize the tournaments potential. We are thrilled to announce
our association with the eight franchise teams and will continue
to build a campaign that will change the face of sport sponsorships
and activations in India. Cricket lovers can look forward to a lot
more excitement, never before experiences and a memorable sporting
has also signed the Co-Presenting broadcast sponsorship deal with
Multi Screen Media (MSM), owners of the Max channel that will be
broadcasting Pepsi-IPL 2013. Apart from a strong on-air play of
its portfolio, PepsiCo is working on a series of customised innovations
with MSM to maximise its association with the broadcaster.