Indiantelevision.com's MAM Stories Archives - 2013
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    MAM Stories in the month of March
     
     
   
* ASCI upholds a record 99 complaints in January
* $99 bn spent on internet ads globally in 2012: GroupM
* Mumbai Indians ropes in Bajaj Allianz as principal sponsor
(30 March 2013 )
* South Africa Tourism ropes in Jonty Rhodes to drive marketing effort in India
* Zeel and ATL invest £3.6 million in MirriAd
* Kohler awards creative biz to Ogilvy
* Nach Baliye grand finale scores 4.1 TVR, Star Plus stays at top
(29 March 2013 )
* IRS Q4 2012: Press continues to lose
* MakeMyTrip becomes principal sponsor of Sunrisers Hyderabad
* Star Plus hops on to the IPL bandwagon
* Bobby Pawar: Post JWT
* Prasun Basu is Millward Brown South Asia MD
* Triton Communications bags Greenways creative mandate
(28 March 2013 )
* Zoom increases ad rates by 30%
* Hair & Care promotes quick, easy hairstyles with new TVC
* Mountain Dew launches summer campaign with Hrithik Roshan
* Pepsi signs up as pouring partner of eight IPL teams
* Broadcasters want Trai to reinitiate dialogue on ad regulation
* MEC India bags Dixcy Scott's media biz
(26 March 2013 )
* Orchard wins Exo and Maxo creative accounts
* Yes Bank inks five-year sponsorship deal with IPL
* Promodome Communications wins Venkateshwara Group of Institutions' biz
* Parle Products ropes in Amitabh Bachchan as brand ambassador for Gold Star cookies
* Rajit Desai joins Mindshare as partner - consulting
(25 March 2013 )
* Trai brings ad regulation ghost back to haunt broadcasters again
* Viacom18 sets up unit for brand solutions across the network
* Mountain Dew targets MMA fans with SFL sponsorship
* TV advertising most effective in building word of mouth for brands: Thinkbox
(23 March 2013 )
* abm Communications bags creative mandate for Urban Country
* Maaza rolls out 'Har Mausam Love, Har Mausam Aam' sequel
* MEC predicts 2.6% higher TV ratings of IPL 2013
* Hakuhodo Percept creates new campaign for Xperia Z
(22 March 2013 )
* Masterchef India 3 opens with 2.2 TVR on Star Plus
* Nestle consolidates digital biz with Maxus Digital
* Exponential Interactive relaunches Firefly Video
* MediaMorphosis UK appoints Nitin Menon as MD & business head
* McCain Foods appoints Madison Media as its media AoR
* Goafest announces speakers of Knowledge Seminars
* Crackle signs on to comScore's all-platform measurement service
* Comcast is the second largest advertiser in the US
* Percept bags SSK's creative and media biz
(21 March 2013 )
* Taproot is Creative Agency of the Year at Adfest 2013
* IAA India collaborates with AFAA for IAA Olive Crown Awards
* Gobibo.com rolls out TVC to score on the 'trust' factor
* Aircel launches marketing campaign with CSK for IPL 2013
* Meera Sharath Chandra turns entrepreneur with Tigress Tigress
* Havas Media bags Wonder Cement's Rs 300 mn media biz
(20 March 2013 )
* Times Now ups ad rates amidst slowdown
* Social Wavelength wins SARE Homes social media biz
* Supertech to continue as associate sponsor of Rajasthan Royals
* Orchard Advertising appoints Sameera Dowerah as creative director
* MagicBricks launches second TV commercial
* Gitanjali ropes in Salman Khan for gold and diamond saving schemes
* Goafest Ad Conclave theme announced
* Lowe Lintas & Partners and Interactive Avenues set up exclusive partnership
(19 March 2013 )
* VML Qais wins digital duties of HealthFore
* BC Web Wise launches Oojle
* America's local media ad revenue to reach $148.8 bn in 2017
* GroupM launches Y-Co in India
* Havas Media appoints Abhishek Jain to head buying for west
(18 March 2013 )
* Multi Screen Media eyes strong ad rev growth from IPL
* Nihar Naturals launches "Garv se Badlo" campaign
* Lowe Lintas and Partners creates new campaign for Godrej HIT
* Wunderman simplifies global structure
* Siddharth Sethi to head Mindshare's digital business
* AXN evolves marketing strategy for a bigger audience connect
* Ron Johnson is Nickelodeon and Viacom Consumer Products executive VP
(16 March 2013 )
* Checking misleading ads does not mean controlling media: Thomas
* BBC celebrates 90 years with campaign
* WPP acquires majority stake in Thomas Idea through XM Asia
* Palasa bags Streax Xenoh Deodrants
(15 March 2013 )
* Star Plus stays at the top; Colors a GRP away from Zee TV
* BBC World News and BBC.com launch ‘Live the Story’ global campaign
* JWT bags K7 Computing's creative biz
* Bates CHI & Partners to handle creative duties of General Insurance Council
* Garnier Men renews deal with Rajasthan Royals for IPL
(14 March 2013 )
* Indian M&E sector needs to look beyond cricket and Bollywood: Dominic Proctor
* Slice launches “Iske Samne Sab Pheeka Padh Jayega” campaign
(13 March 2013 )
* V-Guard rolls out new commercials on Wires
* American Swan ropes in Unmukt Chand as brand ambassador
* WPP welcomes lower court dismissal of NDTV law suit
* Rediffusion Y&R ropes in Komal Bedi Sohal as NCD
(12 March 2013 )
* Hindi GECs use star power to raise DAS awareness for phase-2
* Soho Square Mumbai wins H&R Johnson creative biz
* CNBC teams up with Lotus F1 team
* Polycab launches their first ever television campaign
* Publicis acquires Indian digital agency Convonix
* GroupM launches a consulting division
* Sridevi becomes brand ambassador for Fiona Digital RO Water Purifier
(11 March 2013 )
* TV ratings: NBA wants independent audit
* Women’s Power: Sudha Natrajan
* Asci pulls up three HUL ads in December
* Aspiring Minds appoints Havas Media as AoR
* Aviva pads up with Sachin
* TNS appoints Richard Ingleton as global CEO
(9 March 2013 )
* Women’s Power: Dnyanada Chaudhari
* Ramraj Cotton plans media spends of Rs 200 mn, ropes in Arun Sarja as brand ambassador
* Star Plus to focus on digital, on-ground to promote MasterChef
* Goafest Committee announces first list of speakers
(8 March 2013 )
* Bhansali’s TV debut ‘Saraswatichandra’ opens with 2.5 TVR on Star Plus
* JWT to host Portfolio Night 11 in Mumbai
* Indigo Consulting beefs up its creative force
* JWT launches Worldmakers in India
* Carter Murray Named CEO of Draftfcb Worldwide
* Ormax Media introduces IPL research to measure ad impact
* Komli Media restructures APAC team
* Women Power: Anita Nayyar
* Kavita Kapoor joins iris as regional digital director
(7 March 2013 )
* Aircel extends Chennai Open title sponsorship deal till 2016
* To The New raises Rs 750 mn from Four Cross Media
* abm communication bags creative biz for Aspiring Minds
* OLX.in launches a new campaign to strengthen its 'Bech De' proposition
* Mindshare gets maximum shortlists at Media Abbys 2013
* Commonwealth's RP Singh to join Sirez Group
* IPG Mediabrands snaps up Indian digital agency Interactive Avenues
(6 March 2013 )
* Women Power: Divya Radhakrishnan
* FC Barcelona unveils Qatar Airways as new shirt sponsors
* New York court wants TV ratings case to move to India; NDTV to appeal against verdict
* WPP acquires Canada's john st.
* Sanjay Panday to head Gutenberg Networks India
(5 March 2013 )
* Triton wins media mandate for Force Gurkha
* Women Power: Anita Kotwani
* MICA launches Mica Indian Marketing Intelligence (MIMI)
* Manas Mishra moves to Vizeum
* Reebok to launch "Live with Fire" campaign
* Former Networkplay CEO Sundaram launches PlatformPlay Media Ventures
(4 March 2013 )
* MagicBricks.com rolls out new campaign
* Thumps UP kicks-off new 'Toofani' campaign with Salman Khan
* Pepsi launches ad campaign with new brand ambassador Unmukt Chand
* Y&R acquires majority stake in Turkish creative digital agency C-Section
* Pedigree picks Brett Lee as brand endorser
(2 March 2013 )
* Sony consolidates its media biz, IPG's Initiative gains Rs 1.5 bn
* Yebhi.com unveils 'Try n Buy' campaign
* Water creates Orthogel Mattresses launch campaign
* Samsung launches TVC for Galaxy Grand
* Preiti Zinta to be managed by CAA Kwan
(1 March 2013 )
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