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Dentsu Marcom wins creative mandate for Toshiba India

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MUMBAI: The Dentsu India Group has moved Toshiba India DS division?s creative duties to Dentsu Marcom. The pitch process began in May and the partnership was sealed in June. The account was earlier handled by Hakuhodo Percept.

Dentsu India Group, executive chairman, Rohit Ohri

Talking on this development, Dentsu India Group, executive chairman, Rohit Ohri said, "Toshiba India is now gearing up for its next phase of aggressive growth in India. We?re delighted with this opportunity to partner the company on this exciting new journey. Our integrated communication thinking will be at the centre of our communication approach. We will deploy our best capabilities to, hopefully, produce work that is an industry benchmark."

Dentsu is looking at a brand with a fresh pair of eyes and plans to have a strong brand communication for Toshiba in the market.

The agency?s Delhi branch will handle the TV and Laptop accounts. Work on both has begun with a print campaign for the brand?s laptops called ?Awesome Inside Out?. Dentsu will carry out this campaign to other mediums as well.

"Post the print campaign, we plan to spread out to outdoor, digital and print medium. Television will be considered in the second phase." added Ohri.

Toshiba India (DS division) country head Sanjay Warke said, "Innovation is at the core of our brand and with our brand communication, we aim to inspire our audiences. For our communication efficacy, it is important to have a partner that emulates similar brand values of unparalleled quality, high performance & reliability embedded in its DNA. Dentsu?s understanding of this industry, their skills and the ability to translate consumer insights into unique media touch points, made us choose them as our creative partner."

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