MAM

IBL team Banga Beats looks at Rs 2.5 crore brand building spends

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/14/Banga%20Beats_0.jpg?itok=pUIrJ-hA

BENGALURU: Team Banga Beats from Bengaluru?s promoters and international property consultant BOP plans to spend around Rs 2.5 crore, mainly for BTL activities, during the course of the year towards media communications and brand building. ATL activities for the present include print, outdoor and digital.



"ATL spends in many markets across the world is lower than BTL", said BOP GM-marketing Karan Caudhri to Indiantelevision.com. BTL activities would involve school activities, and BOP is looking at participation from 25 schools this year. "BOP plans organising tournaments in schools and expects about 50 children from each school to participate in tournament. Badminton is a sport that is played by people across all ages in India. All that is required is a couple of rackets, a net, a shuttlecock, but, infrastructure in most places in not there, or difficult to access. Since real estate is our business, we will also be visiting hosing societies and see what we can do there", revealed Caudhri. Overall, BOP spends between one-two per cent of the value of its real estate inventory towards marketing and mass media communications.

Speaking about getting sponsors on board for team Banga Beats, Caudhri said, "Its early days yet, the teams have been auctioned just a week ago. Most teams would preferably like to at least recover the franchisee fees and the money paid for the players in the auction. As the game and the event gains popularity, we could get there by the next edition. I am sure that by 14 August, we will have some sponsors on board."



Caudhri was in Bengaluru to introduce the Banga Beats team players to their home city. Banga Beats players include P. Kashyap (India), Hu Yan (Hong Kong), Tai Tzu-ying (Taiwan), Carolina Marin (Spain), Carsten Morgensen (Denmark), Arvind Bhat (India), Akshay Dewalkar (India), Arana Balan (India), Aditya Prakash (India) and J Meghana (India). The team?s CEO is Vijay Lany, its chief coach is U Vimal Kumar and its chief consultant is Gagan Narang.



BOP is also looking at team merchandise as a revenue stream. Tickets for the event are controlled centrally for now, with some revenue share for teams.

The Indian Badminton league (IBL) announced yesterday Star Sports channels as the host broadcaster for the IBL 2013. All the 90 matches, including 75 league matches, 10 matches in the semifinals and five matches in the final will be shown live on Star Sports 2 and ESPN channels.

The one million dollar IBL which features six franchisee-based city teams kicks off from 14 August, 2013. 



Mumbai Masters, Delhi Smashers, Awadhe Warriors, Hyderabad Hotshots, Banga Beats and Pune Pistons will feature in the inaugural edition of the richest prize-money badminton tournament in the world.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/rs.jpg?itok=npu6o4K2
‘Beautiful by Nature’: JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy

People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/stdoud.jpg?itok=Ssn_LDuQ
India gets their first-ever international standard Motion Capture Lab

An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hdfc.jpg?itok=3YRjH9QH
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/droom.jpg?itok=bhQd3GhR
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/Untitled-1.jpg?itok=oDiO2ebf
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/ipsos.jpg?itok=6jYANKvt
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/ooyala.jpg?itok=6PiPuYqv
OOYALA JOINS SRT ALLIANCE

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/pro.jpg?itok=rosHl_Ad
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/isobar.jpg?itok=f-1TWl1m
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories