MAM

IBL team Banga Beats looks at Rs 2.5 crore brand building spends

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/14/Banga%20Beats_0.jpg?itok=A-pPM2UT

BENGALURU: Team Banga Beats from Bengaluru‘s promoters and international property consultant BOP plans to spend around Rs 2.5 crore, mainly for BTL activities, during the course of the year towards media communications and brand building. ATL activities for the present include print, outdoor and digital.



"ATL spends in many markets across the world is lower than BTL", said BOP GM-marketing Karan Caudhri to Indiantelevision.com. BTL activities would involve school activities, and BOP is looking at participation from 25 schools this year. "BOP plans organising tournaments in schools and expects about 50 children from each school to participate in tournament. Badminton is a sport that is played by people across all ages in India. All that is required is a couple of rackets, a net, a shuttlecock, but, infrastructure in most places in not there, or difficult to access. Since real estate is our business, we will also be visiting hosing societies and see what we can do there", revealed Caudhri. Overall, BOP spends between one-two per cent of the value of its real estate inventory towards marketing and mass media communications.

Speaking about getting sponsors on board for team Banga Beats, Caudhri said, "Its early days yet, the teams have been auctioned just a week ago. Most teams would preferably like to at least recover the franchisee fees and the money paid for the players in the auction. As the game and the event gains popularity, we could get there by the next edition. I am sure that by 14 August, we will have some sponsors on board."



Caudhri was in Bengaluru to introduce the Banga Beats team players to their home city. Banga Beats players include P. Kashyap (India), Hu Yan (Hong Kong), Tai Tzu-ying (Taiwan), Carolina Marin (Spain), Carsten Morgensen (Denmark), Arvind Bhat (India), Akshay Dewalkar (India), Arana Balan (India), Aditya Prakash (India) and J Meghana (India). The team’s CEO is Vijay Lany, its chief coach is U Vimal Kumar and its chief consultant is Gagan Narang.



BOP is also looking at team merchandise as a revenue stream. Tickets for the event are controlled centrally for now, with some revenue share for teams.

The Indian Badminton league (IBL) announced yesterday Star Sports channels as the host broadcaster for the IBL 2013. All the 90 matches, including 75 league matches, 10 matches in the semifinals and five matches in the final will be shown live on Star Sports 2 and ESPN channels.

The one million dollar IBL which features six franchisee-based city teams kicks off from 14 August, 2013. 



Mumbai Masters, Delhi Smashers, Awadhe Warriors, Hyderabad Hotshots, Banga Beats and Pune Pistons will feature in the inaugural edition of the richest prize-money badminton tournament in the world.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Sudhanshu-Vats-800x800.jpg?itok=eglcJLds
Viacom18 cracks down on counterfeit merchandise

MUMBAI: In its bid to counter the growing menace of counterfeit merchandise, Viacom18 Media Pvt. Ltd. had undertaken an investigation that led to a raid in Mumbai’s market Abdul Rehman Street. Viacom18 Media is one of India's fastest growing entertainment networks and a house of iconic brands that...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Gopa%20Kumar.jpg?itok=GVGZkfZU
Isobar India Bags Digital Mandate for FOX Life and NatGeo India

MUMBAI: Isobar India has been appointed as the digital partner for Fox Networks Group's flagship channel brands, National Geographic and Fox Life. The agency will handle their digital and social media mandates. Speaking on the appointment, Fox Networks Group vice president content and...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/ITV-Inside-800x800.jpg?itok=YBE8YC5X
Music, Online and BJP crash FMCG party in weeks 1 to 6 of '17

BENGALURU:FMCG advertisers had 92.25 percent of the share of television advertisement insertions among the total TV ad insertions by top 10 advertisers across genres list in weeks 1 to 6 of 2017 (Saturday, 31 December 2016 to Friday, 10 February 2017). Of the total of 1,862,229 insertions by top...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Robby%20and%20Thiagaraja-800x800.jpg?itok=JyAOVA96
FCB creates Blue Star 'cooling' campaign

MUMBAI: Blue Star, known for its unmatched innovation, has yet again taken the ‘Precision cooling’ of their inverter AC to a whole new level where it allows setting the temperature in decimals. The new commercial, conceptualized by FCB Interface ratifies Blue Star’s USP in the latest brand campaign...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Mukesh-ambani-800x800.jpg?itok=RibrG5F-
Jio & Uber partner to enhance digital experience

MUMBAI: Reliance Jio and Uber have announced a strategic partnership aimed at bringing the benefits of Jio Digital Life ecosystem to their users. As part of the partnership, Jio and Uber will work together and explore various opportunities to progressively enrich and enhance the digital life...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Arun-Mehra-800x800.jpg?itok=P06dVLGr
WWO wins digital mandate for SRK’s Red Chillies

MUMBAI: Reliance Entertainment’s digital marketing and advertising agency, World Wide Open (WWO), has won the digital media duties of Shah Rukh Khan’s production house Red Chillies Entertainment.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/ultimate%20%281%29.jpg?itok=1qW0bVat
Play Games24x7 launches new TVC for Ultimate Teen Patti

India’s leading mobile games studio, Ultimate Games, has launched an exciting new TV Commercial (TVC) for its highly successful Ultimate Teen Patti app. The TVC captures the intense emotions and gameplay experienced by a Teen Patti player. Ultimate Games is a wholly owned division of Play Games24x7...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/20/Anil-Rai-Gupta.jpg?itok=UJQsh9sx
Havells India eyes consumer durables; to acquire Lloyd brand

MUMBAI: It’s made its mark in the electrical appliances and components sector, courtesy it highpowered media and advertising blitz in TV and in print. Now branding champion Havells India is looking to replicate that feat in the consumer durables business sector too. Over the weekend the company...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/fugay%20%281%29.jpg?itok=kmsUyQXU
Fugay: Playworx facilitates association with Richfeel

Fugay, the top starrer and the much-awaited Marathi comedy drama film has already hit the screens, and one of the most successful films at the box office this year. ITW Playworx, an arm of ITW Consulting, has facilitated a successful association between Richfeel and Fugay (the much-awaited comedy...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories