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MWG India forms Creative Central with Praduymna Chauhan as ECD

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MUMBAI: McCann Worldgroup India has formed a special unit - Creative Central - which will work towards creating insightful creative work for its clients.

It will be spearheaded by Praduymna Chauhan as the ECD.

Welcoming Praduymna on board, McCann Worldgroup India and south Asia, chairman, CEO and chief creative officer, Prasoon Joshi said, "With a sharp and insightful approach reinforced by a stellar body of work, Pradyumna is keen to create work that impacts popular culture. Based currently in Mumbai, he will work with our creative directors and teams across McCann India offices and functions on our key brands. In the near future we will find more people with a similar skill set and approach to strengthen McCann Creative Central."

Praduymna has worked on numerous popular creatives like MP Tourism Ajab Hai and Colours campaigns, Asian Paints, Star‘s Satyamev Jayate, Vodafone ICICI and Birla Sun Life‘s Jab Tak Balla Chalta Hai.

Before joining MWG he was Group creative director at Ogilvy Mumbai. He has worked, apart from the above mentioned, also on Airtel, LG Electronics, General Motors, HPCL etc. His work has won him recognition at Adfest, Cannes, Spikes, New York Fest, Abbies, Effies and AMEs.

The unit will work closely with the strategic planning function to constantly create insightful work and solutions for MWG clients. Creative Central will also constantly leverage the knowledge base generated at Truth Central (A McCann insight arm) and play a major role in converting the knowledge and insights across brands in India.

Prasoon sees this as an important step towards increasi

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