MAM

Colors the highest gainer in week 29 TAM ratings

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/22/Tam.jpg?itok=yDaMBn24

MUMBAI: As everyone waited for the standoff between IBF, AAAI and ISA to resolve, the channels went on to showcase their shows and advertisements. And before the issue could get a little murkier, the three bodies yesterday finally came up with a consensus. According to it, the media and public will now get to know television viewership in thousands, colloquially referred to as TVT. However till TAM updates its software, indiantelevision.com brings out the TAM ratings report provided by a TV channel, on how the channels fared in week 29 compared with week 28.

Hindi GECs seem to be on the winning side in week 29 of TAM ratings as most of them saw a rise in their GRPs. Colors was the highest gainer taking its score to 207 GRPs (187 GRPs)and ranking number two this week.

Star Plus continues to dominate the chart with a hike taking its tally to 243 GRPs (239 GRPs). Zee TV ranked number three marking its score to 158 GRPs (156 GRPs) followed by Sony with 157 GRPs (153 GRPs). Sab generated 152 GRPs (153 GRPs), while Life OK managed to remain stable scoring 121 GRPs (122 GRPs). Sahara One continued to remain in the bottom scoring 17 GRPs (16 GRPs).

Coming back to Numero uno Star Plus, Diya aur Baati Hum proved to be the star yet again, witnessing huge hike, the show rated 4.5 TVR (3.7 last week). Another prime time show, Yeh Rishta Kya Kehlata Hai increased its reach taking its score to 3.4 TVR (3.0 last week). Pyar Ka Dard Hai witnessed a huge growth when it rated 3.1 TVR (2.3 last week) and Saathiya rated 2.8 TVR (2.7 last week). The reality show India‘s Dancing Superstars maintained its viewership when it rated 1.9 TVR on Saturday and 1.7 TVR on a Sunday.

Colors popular celebrity dance reality show Jhalak Dikhhla Jaa attracted viewers on Saturday when it generated a 2.7 TVR (2.1 TVR) and 2.4 TVR on Sunday (2.5 TVR). Fiction shows on Colors also seems to catch viewer‘s attention. Thus, Balika Vadhu witnessed a growth generating 3.0 TVR (2.7 TVR), Madhubala- Ek Ishq Ek Junoon rated 2.2 TVR (2.0 TVR) andUttaran rated 2.0 TVR (1.9 TVR). New comedy show Comedy Nights with Kapil saw a slight rise 2.7 TVR (2.6 TVR) on Saturday and Sunday. The new entrant on the channel Mrs Pammi Pyarelal rated 1.0 TVR.

Zee TV‘s reality dance show DID Super Moms managed to rate 2.2 TVR (2.0 last week) on Saturday and 2.0 TVR (2.1 last week) on a Sunday. Its fictional offering Qubool Hai saw a drop when it rated 3.2 TVR (3.4 last week). Sapne Suhane Ladakpan Ke though registered a slight growth taking its score to 2.1 TVR (1.9 last week). The historical show Jodha Akbar generated 1.7 TVR (1.5 last week).

Fourth placed, Sony Entertainment Television‘s long running crime series seems to be enjoying the attention of its viewers. Thus CID witnessed a slight growth as it rated 2.7 TVR (2.5 last week) and Crime Petrol rated 2.1 TVR (1.8 last week). On the other hand, Comedy Circuske Ajoobe rated 1.3 TVR (1.5 last week). The channel‘s historical show Maharana Pratap saw an improvement generating 1.7 TVR (1.6 last week).

Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Junior (IIJ) notched up its rating taking its score to 2.4 TVR (1.7 last week) on Saturday and rated 2.0 TVR (1.9 last week) on Sunday.

Fifth placed, Sab‘s top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 3.8 TVR (3.6 TVR). Chidiya Ghar lost points when it scored 1.9 TVR (2.1 last week). Lapataganj saw a 0.1 improvement in its score when it rated 1.3 TVR (1.2 last week). Other fictional shows witnessed marginal rise and fall as well.

Sixth placed, Life OK‘s top series Mahadev rated 1.7 TVR (1.6 last week). The new fiction showDo Dil Ek Jaan maintained its stability scoring 0.8 TVR. Savdhan India generated 1.1 TVR (1.2 last week). Shapath showed some improvement when it rated 1.4 TVR (1.2 last week).

Sahara rated 17 GRPs (16 last week), but it still continues to be at the bottom.

In the movie channels genre: Zee Cinema saw a drop, reporting 112 GRPs (121 last week); Star Gold fell to 98 TVR (103 last week and Movies OK was at 58 GRPs (60 last week). On the other hand, Max reported 106 GRPs (110 last week).

All in all, week 29 saw most of the Hindi GECs losing some and winning some, but still maintaining its loyal audiences. How will it fare next week, let‘s wait and watch.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/pretty.jpg?itok=k3d6mOBR
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/brain.jpg?itok=kT6QQo-H
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/PAISABAZAAR.jpg?itok=F6V0tnEn
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Blackberrys-AW_0.jpg?itok=0mzgSZY0
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Anushka-sharma.jpg?itok=x423bbje
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/grnnnply.jpg?itok=r7doZ2jY
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/yannic.jpg?itok=pWYoYT0q
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Cipla.jpg?itok=2lTgIAb-
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories