MAM

Nikon India attempts evangelising bloggers, promotes photography as a culture

BENGALURU: Nikon India, a 100 per cent subsidiary of Nikon Corporation has been organising ‘Through the lens‘ photography seminars in major cities in India. The company invites bloggers, especially photo-bloggers to such events to understand the nuances of photography and to gain in-depth knowledge of different technologies and advanced photographic techniques.






Nikon as a brand is looking forward for creating brand evangelists by reaching out to the potential customers, D-SLR enthusiasts, early adopters, advanced D-SLR users by conducting photography workshops across different genres like wildlife, fashion, portrait, nature, product, street and much more. These are not just workshops for mere transfer of information but a broader platform to exchange the ideas, gauge the customer insight and carve out an offering in line with the expectation from the brand.


A recent event in Bengaluru witnessed photo-enthusiasts from different walks of life - be it bloggers, media personnel or social media influencers. It held a photo competition, wherein the invitees were asked to upload their best photographs on twitter and the winning entry was awarded a Nikon Coolpix camera by ace photographer Raghu Rai.






With another initiative with a view to promote photography as a culture in India, Nikon started the Nikon School in India in September, 2010. Through the Nikon School, the company has offered paid specialised services and expert guidance to both amateurs as well as photography enthusiasts by providing tips, expert guidance and insights on photography. The first outdoor workshop was held at Jim Corbett National Park followed by workshops on various genres of nature, studio, and wildlife and was a big hit with the participants.


Going by the speed at which every Photo School seat is booked within a matter of hours of its announcement, the Nikon School initiative seems to be a huge success.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Chakra_1.jpg?itok=885MCmNg
Chakra movies to air on Toonami; Astral Force coming soon

MUMBAI: After its successful debut on Cartoon Network in 2013, Graphic India and Stan Lee’s "Chakra The Invincible" is back with three new installments of "Made for TV" movies for Turner International. Chakra is the brainchild Graphic India’s Sharad Devarajan, and POW Entertainment founder Stan Lee...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_26.jpg?itok=Xk83DILP
Neeraj Roy elected as IAA India chapter president

The India Chapter of International Advertising Association has elected Hungama Digital Media CEO Neeraj Roy as its president.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_1.jpg?itok=fwyfOMMp
Salman endorses 'fully fantastic' Dixcy

Dixcy Textiles has rolled out its new advertising campaign. The TVC features the biggest entertainer in Bollywood Salman Khan.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Swachh%20Bharat.jpg?itok=TacDOT_p
Swachh Bharat Week: Sachin, Amitabh lead promotional videos

NEW DELHI: A series of promotional videos promoting the idea of constructing toilets in every household in the country was released by the prime minister Narendra Modi. The government is celebrating the Swachh Bharat Week, from September 25- October 2.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_14.jpg?itok=U3BTPEWF
When brands think like publishers: CMS Asia 2016

As more brands are waking up to the perks of content marketing, they increasingly realise the need to think like a content platform or publisher. But, are they doing it right? -- was the question raised in the panel discussion at CMS Asia 2016. The panellists were -- Autocar’s Hormazd Sorabjee, Mxm...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_13.jpg?itok=wW6tfUjZ
Budweiser brings 'What's Brewing' to India

Budweiser's latest campaign ‘Always Brewing' derives its genesis from the brand’s core principles of freedom, authenticity and ambition, and engages with today’s generation- who, like the brand, are infused with the drive of constant progress and perfection.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Nestle.jpg?itok=Yk8kYeJT
Nestlé supports 'Nanhi Kali'; changes packaging

Nestlé India has changed the packaging of its iconic brands, Maggi, Nescafe and Kitkat to support girl child education in association with Nanhi Kali, an NGOs imparting education to underprivileged girl children across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1_2.jpg?itok=MCFWy-vX
Maxus, Tata Sky shine at Big Bang Awards

The award-winning spree for the GroupM company Maxus continues as it won the Social Media Agency of the year at the Big Bang Awards 2016 (constituted by Advertising Club of Bangalore). Tata Sky was named 'Client of the Year' for its innovative 13-episode TVC campaign called Daily Dillagi.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1_0.jpg?itok=rEOZqSB1
Dentsu, Facebook: the problem with digital advertising

The advertising industry just got a hit in an area where it hurts: right in the solar plexus. Last week, Japanese ad agency Dentsu which accounts for a lion’s share of advertising in Japan, admitted that it had overcharged (read: “fleeced”) digital clients to the tune of Yen 230 million between...

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories