MAM scouts for a creative partner in Gurgaon

MUMBAI:, has initiated a multi-agency pitch to bring on board a creative partner to lead its mass media strategy in Gurgaon. is India‘s online marketplace that connects buyers and sellers by offering a shopping experience. This is the first time that the company has called for a creative pitch.

Two years into operations, has previously been active on the social media, radio and the outdoor front. Till now the online and ATL campaigns were done in-house. With the growth and expansion in the company and the boom witnessed in the e-commerce space, the company is set to get on board a creative partner for its mass media strategy. founding member and corporate vice-president marketing and Merchandising Radhika Aggarwal said, “Having built a wide assortment across 900+ product categories, we are now looking for a creative partner who will further help us strengthen our position as a one-stop destination for millions of online customers across India. Within just two years of launch, we have achieved to ascend from 35th to be among the top six e-commerce destinations in India, and with a new creative partner on board, we want to take it a step ahead.”

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