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VIP moves from Ogilvy to McCann Erickson

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Mumbai: VIP Industries has announced the appointment of McCann Erickson as its creative agency for VIP brand. The business has moved both its brands -VIP and Skybags - from its incumbent agency Ogilvy and Mather. The luggage manufacturer?s creative account was with O&M for close to two years.

McCann Erickson will provide the thrust to take VIP to the next level, says VIP Industries VP marketing Sudip Ghose

It is, currently, also scouting for a creative partner for its Skybags brand.

Commenting on the move, VIP Industries, VP marketing Sudip Ghose said, "We are pleased to have McCann Erickson as our new creative partners. We believe that McCann Erickson has the potential of leveraging our innately strong brand and providing the thrust to take it to the next level."

McCann Worldgroup executive chairman and CEO Prasoon Joshi said, "VIP is among India?s most prestigious brands. We are proud to partner a brand of this stature and heritage. We look forward to doing great work on the brands and a long-term relationship."

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