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IBN7 dons a new look from today

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MUMBAI: IBN7, the Hindi news channel of Network18 is now ?Bebaq. Bekhauf?. The channels? new slogan which went on air today, replaces its previous slogan ?Khabar har keemat par?, which had defined the channel for nearly seven years. The channel has also perked up its logo and altered its colour as well as the font. The changes have been made to keep pace with the changing times.

IBN7 CEO Dilip Venkatraman said, "The channel has been fearless in its reporting. The new slogan has a sharper focus which is clear in stating what it wants to offer to its viewers. The logo has been designed keeping in mind different screens with the rise of convergence of media. The new font, which has been designed especially for IBN7 will be used across the channel and is also designed to appear outstanding on the digital platform."

Speaking to www.indiantelevision.com CNN-IBN, IBN7 and IBN-Lokmat Editor-in-Chief Rajdeep Sardesai said, "The rebranding of IBN7 is to re-emphasise its core values as a Hindi news channel committed to fearless and independent journalism and qualities which have given IBN 7 a distinctive appeal in the Hindi news universe. Our aim is to keep the look direct and classy."

The campaign titled ?Nidar. Atal. Prachanda. Satya.? is only being done for IBN7 and not for the remaining channels of Network18. IBN7 Managing Editor Ashutosh said, "The revamped look of the channel celebrates many glorious years of bringing the untold truth to our viewers. The move is aimed to reiterate the channel?s vision and philosophy and convey its message in a firm manner."

"The defining value of IBN7 which projects fearlessness, boldness and an unbiased approach will now reflect in the channel?s everyday reporting. India?s Channel of Impact, with its refined positioning, will continue to stand out from the rest," reiterated to Network18 Media CEO Sanjay Dua.

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