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'Bhaag Milkha Bhaag' to be promoted through shopping websites

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NEW DELHI: Two shopping sites, Jabong.com and HomeShop 18 have tied up with ‘Bhaag Milkha Bhaag‘ starring Farhan Akhtar and Sonam Kapoor in its promotional exercises.



While Jabong.com will have an exclusive collection inspired by the movie, HomeShop 18 has contests where shoppers can win tickets to the film.



This is Jabong.com‘s second association with Bollywood, the first being with the blockbuster ‘Yeh Jawaani Hai Deewani‘.



The upcoming movie gets the adrenaline rushing and is all about passion, stimulus and zeal to win. Jabong.com sets ties to bring out the sportsman out of its audience. This exclusive movie merchandise for men and women is sporty, stylish and made for all weathers. Not only this, the ‘Bhaag Milkha Bhaag‘ collection on Jabong.com is a blend of the quirkiest designs and everything that a sportsman in every individual would hunt for!



The collection houses a range of exciting products like sports shoes, sports apparel, training equipment and sports accessories for men and woman. The collection is sporty and resonates with the determined and fighting spirit of the characters in the movie. This association was a conscious decision to bring the clout of fashion and style a step closer to customers.



Jabong.com co-founder Manu Kumar Jain said, "Just like how Bhaag Milkha Bhaag is a toast to the former Indian athlete, the exclusive movie merchandise on Jabong.com is our way to celebrate the spirit of sports! To give our consumers the widest choice possible, Bhaag Milkha Bhaag collection will have an assortment of around 70 brands and 1400 products."

"Jabong.com assures its customers a steadfast fashion and style that is unmatchable and makes them stand out in the crowd."



Jabong.com is also promoting the association on digital media and is coming up with contests for its fans and bloggers. The winners stand a chance to meet Farhan Akhtar, Jabong.com vouchers, couple movie tickets and CD‘s.



Through its association HomeShop18 would be giving away free movie tickets for the film which is a biopic on the former athlete Milkha Singh. HomeShop18 is also the media partner of ‘Bhaag Milkha Bhaag‘.



Commenting on this association, HomeShop18 founder and CEO Sundeep Malhotra said "We are pleased to be partnering with a big movie like ‘Bhaag Milkha Bhaag‘. With this tie-up we are reaching out to young Indians who believe in individuality and exude a cut-above-the-rest personality. HomeShop18 is the only brand to provide a virtual retail platform across TV, web and mobile. We are constantly evolving and taking steps to create a differentiated experience for our customers."

Mr. Neeraj Joshi, Director Marketing Viacom 18, also commenting on the partnership, said "Partnering with a dynamic and trusted brand like HomeShop18 is our way of connecting with a wide spread audience. HomeShop18 reaches out to more than 3000 cities and with this exciting offer, people are bound to have a thrilling experience viewing this movie in the theatres."

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