's MAM Stories Archives - 2013
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    MAM Stories in the month of January
* Zee TV is the most trusted Hindi GEC brand
* Red Digital wins Collectabillia’s social media biz
* Nissan appoints TBWA for the return of Datsun
* IAA announces nominees for five more categories of Leadership Awards
* HDFC Life's new ad campaign targets youth
(31 January 2013 )
* Zee TV returns to top spot after 19 weeks as Zee Cine Awards clicks
* Brand Fevicol benefited most from Dabangg 2 association, Ormax
* Nokia remains the most trusted for third consecutive year
* Pepsi takes 'Oh yes Abhi!' positioning to engage youth
* Dentsu Digital launches iButterfly in India
* Tribal DDB's Bagchi and Rapp India's George get additional charge
* Max launches its first corporate ad campaign
* Canon launches OOH initiative in India
(30 January 2013 )
* IRS Q3 2012: Malayalam magazine Vanitha continues to be most read magazine
* IRS Q3 2012: 3 of top 10 Hindi as well as English newspapers lose readership
* Manhattan Digital is Zodiac Jewels' digital AoR
* Contract Advertising creates CNBC-TV8's new campaign
* Seventynine appoints Jatin Kapoor as intl sales head
* Apollo Hospitals consolidates media biz with Mindshare
* Interbrand India adds Mahindra to its roster
* IAA announces nominees for first edition of Leadership Awards
(29 January 2013 )
* HUL increases ad spend by 19% in Q3
* Bournvita Li'l Champs' launches new TVC with Kajol
* WCRC announces Asia's most promising brands initiative
* Helios Media wins FoodFood's ad sales duties
(28 January 2013 )
* Curry Nation to consolidate creative biz in 2013
* Cannes Lions entries invited
* Pass Pass mini gum Chingles launches five comic TVCs
* Percept Sport to manage the 'Vadodara International Marathon 2013'
* Ajay Kaul to head jury for FAME 2013
* Kurkure to launch new leg of 'Tedha Hai Par Mera Hai' campaign
* Brandlogist wins the marketing mandate for
(25 January 2013 )
* ACK announces Tinkle school and stationery products
* IAA announces 'Gender Sensitisation Drive'
* WPP acquires eCommerce digital agency Salmon
* Jaideep Mahajan joins Pickle Lintas as ECD
* Star Sports ups the glamour quotient for HIL with Akshay Kumar tie-up
* MediaCom shuffles senior team at Mumbai office
(24 January 2013 )
* Zee TV climbs to No. 2 for 1st time in 2013; Star Plus regains top spot in week 3
* Nick India teams up with Mahindra Retail for a range of adventure toys
* Pops and Amir Kassaei on New York Festivals 2013 jury
* Axis Bank re-interprets progress with new TVC
* Marvel to bolster Spiderman with consumer products
* IAA announces categories for Leadership Awards
* Experian bags Café Coffee Day, Apnapaisa and Yepme
* Aegis strengthens digital footprint in Ireland
(23 January 2013 )
* Citizen Dentsu consolidates under Dentsu Communication
* Draftfcb Ulka appoints Trishay Kotwal as creative director
* Voltas awards media duties to Havas Media
* Lukup Media partners with Mediabrands Indonesia
(22 January 2013 )
* Thailand’s Chuo Senko enters India via JV with DDB Mudra
* B4U gets Amar Dixit as regional head sales N&E
* Asian Paints continues with Indigo for digital duties
* From Here On to handle communication duties of Canon Pixma Pro series
* GfK establishes integrated Social Media Analysis for marketers
* Prachar Communications wins Dhanuka Pesticides' media & creative biz
* Maaza launches new ad campaign with Imran Khan & Parineeti Chopra
* Scarecrow creats Rupa's new ad to promote voting
(21 January 2013 )
* Mahindra dons new identity
* Interpublic Invests in Kiip
* Focus creates launch campaign for Dalmia Cement with Mary Kom as brand ambassador
* Multi Screen Media firms up three sponsors for IPL 6.0
(19 January 2013 )
* Mudit Trivedi on board TBWA Delhi as client services director
* SapientNitro acquires 81% in Brazilian digital agency
* Havas restructures global media biz; places digital at the core
(18 January 2013 )
* BARC starts process for new TV viewership measurement architecture
* Meraj Hasan quits Everest Brand Solutions
* Berger Paints to launch new TVCs for WeatherCoat All Guard
* Sunny Side Up wins's creative biz
* DDB Mudra brings Kharwatkar on board as creative director
(17 January 2013 )
* Bigg Boss 6 lifts Colors ahead of Star Plus
* From Here On bags iXiGO's communication & media biz
* Manchester United announces sponsorship with China Construction Bank
* Rajasthan Royals teams up with DSC Jaipur Literature Festival 2013
* Global ad spend up by 4.3 per cent in 3Q: Nielsen
* DDB Worldwide bags Reebok's global biz
(16 January 2013 )
* Sennheiser India awards social media, digital biz to Blogworks
* AXN ties up with Sudhir Mishra's 'Inkaar'
* Draftfcb Ulka creates a new campaign for 99acres 'Sochna Bhi Mat'
* Affle to handle India Today Group's video and rich media advertising
(15 January 2013 )
* Star Sports ropes in 3 sponsors for Hockey India League
* Dentsu Comm Kochi's first win is Jos Alukkas biz
* MEC bags media mandate of
* introduces AudiencePro for targeted advertising
* Prachar Communications wins Kingdom of Dreams' media biz
* Ignitee bags Fujifilm's digital mandate in India
* DDB Mudra wins Itz Cash creative mandate
* IAA gets Colors as presenting sponsor for IAA Leadership Awards
(14 January 2013 )
* BIAL, Karnataka Tourism and Thomas Cook India to launch Brand 'Kaapi Trail'
* Linc Pen launches TVC created by O&M
* Sushil Kumar bats for Ralco Tyres
* Globus ropes in Social Wavelength
* HIL ropes in Airtel as associate sponsor
(12 January 2013 )
* Zee News' new brand philosophy is 'Soch Badlo, Desh Badlo'
* Cannes Lions 60th festival opens for delegate registration
* AOC TV is the official brand partner of 'Matru Ki Bijlee Ka Mandola'
* Meco Motorsports chooses to drive ahead with Triton
* MediaCom ropes in Sriram Sharma to head South
* WPP acquires remaining shares of three Colombian agencies
(11 January 2013 )
* Bollywood frenzy catapults Star Plus to top in digital homes too
* Goafest 2013 to be ‘Just what you unexpected’
* ING Life Insurance unveils TV campaign
* Tata Motors to kickstart Safari Storme national campaign within a fortnight
* Taproot co-founder Padhi is jury prez at Adfest 2013
* Bridgestone's marketing spend to stay flat at Rs 300 mn in 2013
* Havas shuffles two key executives to drive growth
* Jaibeer Ahmad quits Saatchi & Saatchi to join Cheil Worldwide
(10 January 2013 )
* Bollywood awards show widens genre leader Star Plus' lead
* SapientNitro appoints Andy Greenaway as ECD - APAC
* R K Swamy Media Group wins Fortis Hospitals
* Arti Machama joins ITV Network as VP sales
* Jaideep Mahajan calls it a day at Rediffusion Y&R
* TBWA acquires India's digital agency Magnon
(9 January 2013 )
* IMG Worldwide acquires US-based Catalyst Public Relations
* Roy Menezes joins OgilvyOne as senior creative director
* FoxyMoron bags Smaaash’s digital biz
* Olive Crown Awards invites entries from across Asia
* Nakul Chopra is Goafest Committee chairman
* Rediffusion Y&R president Rajappa quits
(8 January 2013 )
* Britannia appoints Varun Berry as COO, VP-marketing & Sales
* Sam Ahmed moves to Mumbai as Rediffusion VC and CCO
* The 451 Group acquires advisory firm Yankee Group
* Coca-Cola rolls out 'Crazy for Happiness' campaign
* Tiger Media divests stake in advertising subsidiary
* Fox Star Studios partners with WeChat to promote new movie
(7 January 2013 )
* SC fumes at Bombay HC's stay on tobacco ads law
* Tim Love announces retirement
* Havells launches 'Bijlibaba' TVC
* O&M creates new Parle-G TVC
* GroupM acquires majority stake in Aussie experiential marketing agency
(5 January 2013 )
* Zeel ropes in 18 sponsors for 13th Zee Cine Awards
* DDB Mudra executes campaign for Big Bazar's IMSH
* Viacom18's Inkaar gets Siyaram's Mistair as style partner
(4 January 2013 )
* Nach Baliye 5 opens with 4.1 TVR
* Failure of Govt to fix rates forces DAVP to extend dates for empanelment of FM radio
* TI Cycles enters into licensing tie-up with Nick
* WPP buys minority stake in Globant
* Cheil Worldwide gets Diana Cawley to head global retail
* Ajay Verma joins Draftfcb Ulka as chief growth officer
* Sudipto Chowdhuri to lead ad sales function at India TV
(3 January 2013 )
* Vodafone launches second leg of 'Made for You' campaign
* O&M creates TVC for Perfetti's new offering
* Hero takes title sponsorship of Hockey India League
* Empanelment with DAVP of 22 TV channels expires
(2 January 2013 )
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