Air conditioner company Voltas has roped in Havas Media as its media
planning and buying responsibilities for its room AC and other unitary
products business. The multi-agency pitch saw participation from
GroupM, Madison, Aegis and IPG.
chief operating officer - UBBG Pradeep Bakshi said, "During
the multi-agency pitch we were impressed by their capability to
look beyond seasonality and traditional media. Their understanding
of the category from a regional perspective was also very accurate.
We look forward to working closely with them in our next phase of
growth in the coming years."
Media India and South Asia CEO Anita Nayyar said, "It was a
very tough but a 'well-organized' pitch with practically all the
leading agencies in the fray. I am delighted that we have been able
to demonstrate our capabilities through our insights and category
understanding. I believe our extremely focused and well integrated
effort made us win the business. While it is a great brand to be
associated with, more importantly, they are a wonderful client to
work with. This prestigious win is yet another very important milestone
in Havas Media India's ambitious growth plans."