MUMBAI: Bangalore-based cross-platform interactive advertising company Lukup Media has signed an agreement with Mediabrands Indonesia, the media arm of the Interpublic Group to offer media mobile advertising and consumer engagement solutions to advertisers, brands and content providers.

According to the company, Lukup Media's ad platform is the mobile equivalent of a fan page on a social networking site. Instead of liking a page, a customer just needs to type in the brand's URL on to their mobile web browser. This subscribes them to the brand and the custodian of the brand can then push media notifications to them based on their location.

Lukup Media director Kallol Borah said, "Our platform enables advertisers to deliver their ad to the right target audience at the right time; and empower the audience to directly and immediately start interacting with the brand. We are thrilled to work with Mediabrands who have proven expertise in the media industry."

Mediabrands Indonesia CEO Ram Subramaniam said, "We discovered that TV, social media and mobile are working in combination to empower a new group of consumers. We have called this new group the "top 10%". This new group is having a profound influence on brand choice across categories and we can target such influencers using this platform."

The features of the Lukup Mobile platform are: advertisers can push rich media notification (not just text); campaigns can be targeted to a specific location; campaigns are fully interactive (higher brand engagement); all data on the campaign's delivery and usage is available to the brand/advertiser and the platform is compatible with all smartphone platforms (Android, Blackberry, iOS and Windows).

Lukup and Mediabrands will also collaborate to create a qualified database of consumers to target rich media promotions that are delivered from the Lukup Mobile system.