Mumbai: Fox Star Studios has partnered with social messaging app provider WeChat in India to promote its latest Imran Khan and Anushka Sharma starrer - 'Matru Ki Bijlee Ka Mandola'.

This is a concept where Bollywood movie characters - Matru and Bijlee have created their accounts on WeChat to connect with their fans through this mobile app to promote their upcoming movie. For instance Matru will share behind the scene images, videos and sound bytes with users of WeChat.

Additionally, WeChat is running a contest where users stand a chance to meet the movie stars and also win tickets of the movie.

Fox Star Studios head of distribution, marketing and syndication Vivek Krishnani said, "At Fox Star Studios we always are looking at innovative ways to connect with our audience. WeChat is a great app which helps to reach out to the youth who love movies and are hooked on to their Smart phones."

The film is produced by Vishal Bharadwaj along with Fox Star Studios and is all set for its worldwide release on 11 January.