Fox Star Studios has partnered with social messaging app provider
WeChat in India to promote its latest Imran Khan and Anushka Sharma
starrer - 'Matru Ki Bijlee Ka Mandola'.
is a concept where Bollywood movie characters - Matru and Bijlee
have created their accounts on WeChat to connect with their fans
through this mobile app to promote their upcoming movie. For instance
Matru will share behind the scene images, videos and sound bytes
with users of WeChat.
WeChat is running a contest where users stand a chance to meet the
movie stars and also win tickets of the movie.
Star Studios head of distribution, marketing and syndication Vivek
Krishnani said, "At Fox Star Studios we always are looking
at innovative ways to connect with our audience. WeChat is a great
app which helps to reach out to the youth who love movies and are
hooked on to their Smart phones."
film is produced by Vishal Bharadwaj along with Fox Star Studios
and is all set for its worldwide release on 11 January.