Dentsu India has announced that its social communication division
Citizen Dentsu will be consolidated under Dentsu Communication.
in April 2009, Citizen Dentsu aims at government and semi-government
clients, as well as creating corporate social responsibility (CSR)
programmes for its corporate customers.
media communication conglomerate aims to build Citizen Dentsu as
a Centre of Knowledge with specialised skill sets and
strategic capabilities that would address the specific sector requirements
and focus on building currency for causes, and thereby deliver value-added
communication solutions for social clients.
agency has also got Rajendra Singh on board as senior vice president.
India Group EC Rohit Ohri said, Our investment is going to
be on innovations, so as to create currency for social
issues. Im delighted to have Rajendra Singh on board to lead
this new initiative.
Communications CEO Arijit Ray added, Our endeavour has been
to put together a team with the right mix of cross-category and
cultural learning and passion for social marketing. I am sure Rajendra
and his team will strive towards building and crafting simple and
breakthrough solutions that will add value to various community
groups and stakeholders.
last tenure was with JWT, where he worked for 10 years. Apart from
a set of mainstream clients, Singh has headed JWTs social
communications division called Thompson Social for five years. He
has worked on a multitude of social programmes, from issues like
HIV/Aids, Polio, child health and safe motherhood, health and hygiene
to causes such as environment, education, food safety and drug usage
for clients like UNICEF, World Bank and Nike Foundation.