's MAM Stories Archives - 2013
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    MAM Stories in the month of February
* Life OK joins hands with UFO to promote 'Savitri'
* ‘Khiladi 786’ premiere catapults Colors to No. 2
* Pune Marriott awards social media mandate to Tonic Media
* TechShastra wins Blaupunkt India's social media duties
* Manhattan Digital bags Kuoni India's digital biz
* Niti Kumar takes over as MediaCom Delhi GM
(28 February 2013 )
* Valuemart Retail ropes in Tendulkar as brand ambassador
* Mindshare introduces content marketing, strategic partnerships practice
* Valvoline Cummins renews partnership with Royals for 2nd year
* Kantar Media bags TV audience research contract in Cambodia
* Trai issues notice to broadcasters to implement ad cap
* Ogilvy wins Style Spa's creative biz
* Carat wins Tzinga business
(27 February 2013 )
* Calcutta HC refuses to stay Dettol Kitchen Gel TVC
* India emerges as important growth market for Publicis Groupe in 2012
* accentuates concept of Shopaholism in TVC campaign
* Preiti Zinta to be managed by CAA Kwan
* Grasshoppers bags creative biz of Supertech's Golf Country project
* Social Wavelength wins Ginger Hotels social media mandate
(26 February 2013 )
* Weber Shandwick takes full ownership of India operation
* Lifebuoy rolls out ‘Saving Lives’ campaign
* Panasonic launches ad campaign with Katrina Kaif
* Kellogg’s Chocos picks Juhi Chawla as brand ambassador
* Madison Media wins account
(25 February 2013 )
* Vuclip unveils 'Slide2Engage' ad unit
* IPG feels impact of US as revenue falls marginally in 2012
* JCDecaux signs 10-year Delhi Airport Metro Express Line ad deal
* Dentsu helps Honda in repositioning the new CR-V
* 69 prosecutions launched relating to misleading ads
(23 February 2013 )
* Prasoon Joshi on Andy's jury
* BTR 2013: Finally a yardstick to measure trust in brands
* Sony to spend Rs 3 bn on marketing Xperia; signs Katrina Kaif as brand ambassador
* ABC to rake in the moolah during Oscar telecast
* Suneet Manchanda joins Mogae as COO
* Lowe Lintas and Partners bags creative mandate for Max Bupa
(22 February 2013 )
* Hindi GEC rankings unchanged in week 7
* Star Sports campaign for Oz series focuses on new Team India
* Sri Lanka Tourism appoints Sanath Jayasuria as brand ambassador
* httpool launches ad-format httpool Engagement Ad
* Max Healthcare awards creative duties to Dentsu
* WPP merges Meridian with Soho Square
(21 February 2013 )
* Ad inventory for India-Australia series sold out
* Maa TV appoints KYC Inclusive to measure efficacy of outdoor campaigns
* Atit Mehta made media head for South Asia at Unilever
* Nilesh Thakkar moves on from GS TV to launch The Real Media People
* Lionsgate consolidates media biz with Mindshare
* MSM ups the ante for promoting IPL
* Maxus walks away with Tata Tea account
* DDB MudraMax wins media mandate for Garuda Polyflex Food
(20 February 2013 )
* Marico in list of top advertisers by volume as Bharti Airtel slips out
* Water launches touch and feel campaign for Marshalls Wallpapers
* Samsung Galaxy Grand aims at mid-segment in new campaign
* Mumbai Indians gets McCann on creative roster
* Rediffusion-Y&R gets Rajesh Matthew to head Bengaluru
* Madison wins Ruchi Soya media biz
(19 February 2013 )
* Madhukar Sabnavis on O&M’s worldwide board
* Tribal DDB boosts creative team in India
* Forty per cent DAVP ads for Hindi newspapers during 2011-12
* Jai Maharashtra becomes associate sponsor of CCL team Veer Marathi
(18 February 2013 )
* eBay launches high voltage 'Want it. Get it' brand campaign in India
* JRE Group ties up with marketing guru Philip Kotler to set up centre of excellence in India
* LG rolls out 'Life’s Good' online campaign
* AXN hosts 'Top Chef Kitchen Night' in association With Marriot
* Cairn India signs multi-million rupee deal with Hockey India
* Traditional media has to change ways of communicating with people
(16 February 2013 )
* Kadar Khan is brand ambassador of Muslim lifestyle magazine
* Madhouse launches SmartMAD on it first anniversary
(15 February 2013 )
* Zee appoints Scarecrow for its food channel Khana Khazana
* Abbys adds Branded Content & Entertainment category
* Zee TV highest gainer in week 6 of 2013; Star Plus retains top spot
* Nick launches on-air contest with Dubai's Atlantis, The Palm
* Colors to promote new show via contest
(14 February 2013 )
* Vishnu Telang joins Khushi Advertising with 50% stake
* Messe Frankfurt Trade Fairs partners Business Broadcast News
* Bang in the Middle goes south with Kerala
* Draftfcb Ulka Delhi gets Burma as group creative director
* Scarecrow bags Joy Cosmetics' creative mandate
* Eureka Forbes appoints Digitas as digital AoR
* Lowe Lintas retains Apollo Hospitals creative biz
* Spicejet to continue with Grey as creative AoR; JWT to work on project basis
(13 February 2013 )
* Piyush Jain to head media intelligence unit of Comniscient Group
* Ormax launches diagnostic tools for Hindi GECs
* Parixit Bhattacharya moves to TBWA India as group chief creative officer
* Ogilvy shuffles leadership team in Delhi
* Deepak Trikha back at DDB MudraMAx as vice president, experiential
(12 February 2013 )
* MTV partners with Swipe to launch co-branded tablet MTV Volt
* Emami spends Rs 1.02 bn on advertising in festive quarter
* Melissa Madden is BBC Worldwide Australasia director of brands and marketing
* Media One appoints Black Swan for creative duties
* Push wins CCL creative account
* Primetime OOH undergoes revamp
(11 February 2013 )
* Trai seeks clarity from MIB on its powers to act against ad duration violation
* Ruposhi Bangla dons new look
* Himalaya unveils new TVC for purifying Neem face wash
* Pastonji ropes in A B See to oversee its branding initiatives
* Jitesh Rajdeo to head sales of Zee News Ltd
* Draftfcb Ulka creates new campaign for Vista D90
* Berger Paints promises to reverse the effect of rain in new campaign
(9 February 2013 )
* Publicitas Digital signs sales partnership with Orbitz Worldwide
* Affle's Ripple ad network to power advertising on Sony Liv
* MediaCom Worldwide renames MediaCom Direct division as MediaCom Response
* Water Brand Consulting launches new platform 'Synerzence'
* Trinetra Focus bags Flame's digital biz
(8 February 2013 )
* Special events & Movie telecasts shuffle GECs’ top ranking in 2013
* Times Group renews franchise rights for Miss Universe in India
* P&G continues robust spends on ad and promo in Q2 FY13
* McCann's Mathew on Adfest jury
* Yahoo and Google ink display ad deal
(7 February 2013 )
* Tewari unveils e-version of Rozgar Samachar
* TLC partners with 'Taste Of Mumbai'
* Focus wins digital mandate for management institute FLAME
* HCL signs Unmukt Chand to endorse HCL ME Tab range
* Club Méditerranée reveals a new global brand campaign
* Crayons wins Saab India creative biz
(6 February 2013 )
* ZeeQ kicks off on-ground initiative ZeeQ on-Wheels
* ASCI pulls up 11 ads in November 2012
* Publicis strengthens digital with capabilities merger of LBi and Digitas
* DDB MudraMax is the sole agency on Jyothy Lab media biz
* Sprite rolls out new 'Chalo Apni Chaal' campaign
* Dentsu Communications appoints Vedobroto Roy & Deepak Singh as ECDs
(5 February 2013 )
* Rana Barua joins Contract Advertising as COO
* Commonwealth's Shally Mukherjee joins DDB Mudra as SVP
* Ignitee bags American Swan's Rs 200 million digital biz
* Aircel unveils new ad campaign 'Joy of Little Extra'
* IMD acquires eBus, forms strategic tie-up with Aidem
(4 February 2013 )
* IAA crowns Sam Balsara as Media Agency Head of the Year
* WagonR launches new ad campaign created by Dentsu
* Singha extends sponsorship with Manchester United
* Kit Kat presents the "Baby Break"
* Byond picks Bipasha Basu as brand ambassador
(2 February 2013 )
* I&B secretary calls for creating indigenous TV ratings system
* Vh1 in marketing push for Grammy Awards
* Nisha Singhania quits Saatchi to launch new agency with Shashtry
* Mediacom bags media biz of Mars
* Rado looks at broadening appeal with Hritik; launches HyperChrome collection
* Max Bupa rolls out new brand campaign
* Happy to roll out's launch campaign
* HomeShop18 introduces Virtual Shopping Wall at Delhi airport
* Prachar Communications bags Aerobok Shoe’s media biz
(1 February 2013 )
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