MUMBAI: Delhi-based media agency Xposure has bagged the media mandate of Gionee, the Chinese mobile handset manufacturing company.
Rajul Kulshreshtha, co-founder, Xposure is happy about the win although the agency had pitched its presentation late.
Set up in 2002 in China, Gionee launched its feature phones and smartphones in India earlier this year. The brand is ranked No. 2 in the GSM market in China and sells more than 23 million handsets each year in the country.
In India, Gionee is headquartered in New Delhi and has partnered with four import and distribution partners based in Chandigarh, Jaipur, Kolkata and Bengaluru. The brand's target audience is SEC A and B.
Apart from India, the brand has presence in West Asia, North Africa, Vietnam, Taiwan, Myanmar and Thailand.