MUMBAI: Kurlon, one of India’s leading mattress brand has awarded its media duties to Dentsu Media.
The account will be handled out of Dentsu Media’s Bengaluru office.
Kurlon has assigned the agency to develop a media strategy that will enable it to reach out to its priority markets effectively and help it re-affirm its position as market leader.
Kurlon MD Sudhakar Pai expressed great enthusiasm over the development. Commenting on the appointment, he said, “Kurlon is at a very important stage right now and we need a media partner who can reconcile our objectives with what the media industry has to offer. We believe Dentsu Media fits the bill perfectly for this.”
On the win, Dentsu Media CEO Divya Gupta said, “Kurlon is an exciting win for our team. Kurlon as an organisation has the kind of organisational philosophy that fits in quite perfectly with the Dentsu way. We are confident that this is the beginning of a long and sustained relationship of mutual trust and respect.”