MUMBAI: The Advertising Club has announced the shortlisted
case studies for the 2013 edition of the Emvies award
online. In total, 124 case studies made the cut and
out of which Mindshare has the highest number of shortlisted
entries, followed by Maxus and Lodestar UM.
The awards are spread across seven categories comprising
Best Media Strategy (four sub categories), Best Media
Innovation (18 sub categories), Best Media Research
(two sub categories), Best Ongoing Media Campaign, Best
Integrated Campaign (four sub categories), Young Emvie
of the Year and Best Use of a Bollywood Celebrity in
media. The case studies will be screened during August
21-23 in Mumbai.
The other agencies whose case studies have been nominated
include MediaCom Communications, Madison Media Pinnacle,
Ogilvy India, DDB Mudra Max, MEC, Starcom MediaVest
Group, Madhouse India, ibs, Interactive Avenues, Madison
Media Infinity, Madison Media Plus, OMD India, GroupM
Dialogue Factory and Discovery Networks Asia-Pacific.