MUMBAI: In week 32 of TAM TV ratings, there seems to
be a change in the scenario than the last week. Unlike
last week, where Hindi GECs were on the winning side,
this week most of the Hindi GECs lost its audiences.
But that isn't the case with Life OK and Zee TV.
OK general manager Ajit Thakur
"We had put together a plan where we were
going to focus on the festive season (August to
October) and the first hit has already happened.
Good thing is that the ratings have gone up across
all shows and not in any one particular programme.
And I think this is the good chance to enter the
festive season with confidence."
The newest entrant in the GEC genre, Life OK, has surpassed
Sony and Sab this week and took the number four position.
Life OK is the highest gainer as it added 74,067 TVTs
marking its score to 315,728 TVTs (241,661). Zee TV
was the second highest gainer and holds on its number
three position adding 54,579 TVTs taking its tally to
424,270 TVTs (369,691).
On the other hand, Star Plus continues to be the leader
and has maintained its stability as it reported 505,715
TVTs (509,558). Colors saw a drop of 20,867 TVTs marking
437,766 TVTs (458,633) but still managing its number
Sony saw a fall in its TVTs when it lost 21,378 TVTs
taking its tally to 300,573 TVTs (321,951). Sab was
at number six position this week after it saw a fall
of 24,185 TVTs taking its final score to 298,326 TVTs
Coming back to the leader Star Plus, Diya aur Baati
Hum proved to be the star yet again and maintained
its stability as it rated 10,356 TVTs (10,393). Another
prime time show, Yeh Rishta Kya Kehlata Hai saw
a fall in its reach taking its score to 6,542 TVTs (6,799).
Pyar Ka Dard Hai fared well with 6,233 TVTs (6,141)
and Saathiya registered 5,525 TVTs (5,815).
Colors' popular celebrity dance reality show Jhalak
Dikhhla Jaa is on the winning side this week when
it generated 5,299 TVTs (4,603) on Saturday and 4,503
TVTs (3,734) on Sunday. Long running fiction series
Balika Vadhu witnessed a drop and scored 6,644
TVTs (7,340), Madhubala - Ek Ishq Ek Junoon rated
4,396 TVTs (4,884) and Uttaran scored 4,508 TVTs
(4,626). The comedy show Comedy Nights with Kapil
saw a huge rise in its viewership when it generated
6,831 TVTs (6,079). The new entrant on the channel Mrs
Pammi Pyarelal witnessed a slight growth as it rated
1,766 TVTs (1,699).
Zee TV's reality dance show DID Super Moms with
its outstanding performances, rated 5,551 TVTs (4,956)
on Saturday and 4,349 TVTs (4,491) on a Sunday. Its
fictional offering Qubool Hai saw a drop when
it rated 7,188 TVTs (7,250). Sapne Suhane Ladakpan
Ke registered a slight fall taking its score to
4,332 TVTs (4,498). The historical show Jodha Akbar
aired one hour special episode this week and observed
a huge growth scoring 5,547 TVTs (3,659).
Life OK's shows have recevied good viewership this
week. It's top series Mahadev rated 3,493 TVT
(3,455). Do Dil Ek Jaan scored 1,783 TVTs (1,488),
Savdhan India rated 2,867 TVTs (2,471), Shapath
reported 3088 TVTs (2,477) and the new entrant Gustakh
Dil rated 1,884 TVT.
Fifth placed, Sony Entertainment Television's long
running crime series CID rated 5,177 TVTs (5,144)
and Crime Petrol saw a huge fall when it rated
3,859 TVT (4,347). On the other hand, Comedy Circus
ke Ajoobe Mahabali witnessed a marginal dropdown
with 2,816 TVTs (3,025). The channel's historical show
Maharana Pratap managed to remain close to its
last week's ratings, generating 3,139 TVT (3,281). Other
fiction shows either held on to their viewership or
dipped marginally during the week. Sony's Indian
Idol Junior seems to lose its audiences as it reported
4,351 TVTs (5,391) on Saturday but notched up taking
its score to 4,602 TVTs (3,840) on a Sunday.
Sixth placed, Sab's top chart fiction show Taarak
Mehta Ka Ooltah Chashmah continues to be the channel
leader with 7,032 TVTs (8,218). Chidiya Ghar managed
to remain stable and scored 3,412 TVTs (3,433). Wah
Wah Kya Baat Hai shed and rated 1,257 TVTs (1,856).
Lapataganj saw a slight drop scoring 2,421 TVTs
(2,508). Other fictional shows witnessed marginal rise
and fall as well.
Sahara One continues to remain in the bottom scoring
32,326 TVTs (36,400).
In the movie channel's genre: Zee Cinema saw a slight
rise, reporting 228,837 TVTs (215,299); Star Gold too
saw an improvement to 219,247 TVTs (187,810) and Movies
OK scored 122,304 TVTs (124,621). On the other hand,
Max reported 232,253 TVT (312,088).
Let's wait and watch, how the channels fare in the
Note: Bihar 1mn+ has been added back into the
universe as it has attained the requisite digital penetration
as per the standards, and hence the TAM HSM Universe
has expanded to 205.4 million.